Senior Analyst, Business Analysis and Insights – Campaign Measurement

Walmart

Senior Analyst measuring VIZIO Ads campaigns for Walmart’s retail advertising business. Delivering brand lift, reach, and lower-funnel insights to clients and executives.

Posted 8/14/2026full-timeNew York City • California, Illinois, New York • 🇺🇸 United StatesSenior💰 $66,000 - $132,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in ad measurement and analytics, with a strong focus on Brand Lift studies and Incremental Reach reporting. Proficient in translating complex datasets into actionable insights and narratives for diverse stakeholders.

Highest-signal resume keywords

Ad Measurement ExperienceBrand Lift StudiesSQL ProficiencyDigital Advertising KnowledgeData Analytics Degree

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad MeasurementMedia AnalyticsMarketing AnalyticsBrand Lift StudiesPost-Campaign ReportingData SynthesisSQLExcelPython

Soft Skills

Excellent CommunicationPresentation SkillsProject Management

Industry Keywords

CTVDigital AdvertisingAdvertising Measurement MethodologiesIncremental ReachFirst-Party Measurement

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business
Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes
Own end-to-end measurement workflows from study setup through presentation
Serve as the point of contact for measurement strategy across multiple campaigns
Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients
Support measurement scalability through process improvements, automation, and partnership with technical teams
Contribute to VIZIO’s first-party measurement capabilities, including ACR and Incremental Reach reporting
Partner cross-functionally with Sales, Client Services, Product Management, and external measurement vendors
Deliver client-facing insights and present stories about the value of VIZIO Ads
Support revenue growth through scalable, differentiated analytics

Requirements

What you’ll need

Experience in ad measurement, media, media analytics, or marketing analytics
Strong understanding of CTV, digital advertising, and advertising measurement methodologies
Experience with brand lift studies, reach and frequency, and post-campaign reporting
Ability to synthesize large datasets into concise, actionable insights for clients and executives
Proven ability to manage multiple simultaneous initiatives in a fast-paced, cross-functional environment
Proficiency in SQL, Excel, and/or Python is a plus
Excellent communication skills and comfort presenting to sales teams and external clients
Bachelor’s degree in Business, Analytics, Statistics, or related field OR 2 years’ experience in data analytics, project management, business, or relevant area
Must work in a drug-free workplace and comply with Walmart’s no-tolerance policy regarding illegal drugs and alcohol on the job

Benefits

Comp & perks

Competitive pay
Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
Paid time off (PTO), including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Live Better U Walmart-paid education benefit program
Tuition, books, and fees completely paid for eligible education programs
Additional annual or quarterly performance bonuses
Stock may be included as additional compensation for certain positions