Senior Manager, Marketing Planning and Strategy

Walmart

Senior Brand Manager shaping Sam's Club's retail brand strategy and member loyalty. Leading cross-functional initiatives from insight and strategy through execution to drive growth.

Posted 8/5/2026full-timeBentonville • 🇺🇸 United StatesSenior💰 $90,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand strategies while leading cross-functional initiatives. Strong ability to influence decisions and build relationships across teams, ensuring high-quality outcomes that enhance brand loyalty.

Highest-signal resume keywords

Brand Strategy DevelopmentProject LeadershipCross-Functional CollaborationExcellent Communication SkillsAttention to Detail

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyMarketingExecutionFast-Paced EnvironmentInitiative Management

Soft Skills

Problem SolvingRelationship BuildingAdaptabilityProactivityCuriosity

Certifications & Qualifications

Bachelor's DegreeMaster's in Business Administration

Industry Keywords

Brand ExcellenceMember LoyaltyCross-Functional ProjectsMarketing Experience

About the role

Key responsibilities & impact

Lead complex brand initiatives from strategy through execution with accountability for results
Champion brand excellence by ensuring every detail meets the highest standards
Build alignment across cross-functional partners to drive decisions and keep work moving
Translate insights into clear, actionable strategies that strengthen the Sam's Club brand
Take ownership, solve problems proactively, and deliver high-quality work on time in a fast-paced environment
Partner across the business to shape and steward the Sam's Club brand across member touchpoints
Influence brand strategy and create meaningful experiences that deepen member loyalty and drive growth

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field, OR 7 years' experience in marketing or related field
Experience developing and executing brand strategy in a fast-paced, cross-functional environment
Exceptional attention to detail and commitment to delivering high-quality work
Strong project leadership skills with ability to drive initiatives from concept to completion
Excellent communication and relationship-building skills with ability to influence across teams and levels
Strategic, curious, proactive, adaptable, and passionate about building great brands
Preferred: leading cross-functional projects
Preferred: marketing or related field
Preferred: supervisory experience
Preferred: Master's in Business Administration

Benefits

Comp & perks

Competitive pay
Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
Paid time off (PTO)
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U company-paid education benefit program
Paid high school completion through bachelor's degree programs
English Language Learning and short-form certificates
Tuition, books, and fees completely paid for by Walmart