Senior Manager, Digital Media – CRM Operations

Walmart

Senior Manager leading Walmart CRM digital media operations across email, push, and in-app campaigns. Driving platform innovation, process improvement, and measurable customer engagement.

Posted 8/5/2026full-timeSan Bruno • California • 🇺🇸 United StatesSenior💰 $117,000 - $234,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM Marketing and Operations, with a strong focus on campaign management and digital marketing strategies. Proven ability to lead teams, manage complex projects, and drive continuous improvement in digital media operations.

Highest-signal resume keywords

CRM MarketingCampaign ManagementDigital Marketing OperationsProject ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisQuality Enhancement ProcessesProcess ImprovementPerformance ManagementResource Management

Soft Skills

MentorshipCollaborationDecision-MakingAdaptabilityCoaching

Tools & Technologies

BrazeSalesforce Marketing CloudCRM B2C PlatformsEmail Campaign ManagementPush Notifications

Industry Keywords

Digital Media StrategiesOperational ExcellenceRegulatory ComplianceCross-Functional CollaborationContinuous Learning

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead execution of digital media strategies by developing and communicating business plans aligned with operational priorities
Oversee multiple projects, managing resources, schedules, and risks to ensure timely delivery and regulatory compliance
Mentor and develop team members through coaching, performance evaluations, and recognition
Analyze data and metrics to evaluate campaign effectiveness and identify improvement opportunities
Implement quality enhancement processes
Collaborate cross-functionally to integrate strategic initiatives, remove barriers, and drive continuous improvement in digital media operations
Promote adherence to company policies, ethical standards, and operational excellence
Lead CRM and Lifecycle platform innovation with AI and support end-to-end campaign management across email, push notifications, and in-app messaging

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field, or 5 years’ experience in marketing or related field
Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations
Strong team, operations, and process management skills
Demonstrated ability to lead and motivate teams through mentorship, coaching, and performance management
Experience managing complex projects
Effective decision-making and process improvement capabilities
Proficiency in customer relationship management
Experience with CRM B2C platforms such as Braze and Salesforce Marketing Cloud (SFMC)
Ability to collaborate with cross-functional partners
Adaptability to evolving business needs
Commitment to continuous learning and operational excellence

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
Paid time off, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Live Better U education benefit, including fully paid tuition, books, and fees for eligible programs
English Language Learning and short-form certificate programs through Live Better U