Senior Manager, Product Marketing

Walmart

Senior Product Marketing Manager driving VIZIO WatchFree+ adoption and positioning. Using market research, data analysis, and cross-functional strategy to improve customer engagement and business performance.

Posted 8/5/2026full-timeLos Angeles • California, New York • 🇺🇸 United StatesSenior💰 $108,000 - $216,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in market research methodologies and product lifecycle management, with a strong ability to analyze market data for strategic decision-making. Proven track record in developing marketing communications and managing stakeholder engagement to drive product adoption and engagement.

Highest-signal resume keywords

Market Research MethodologiesProduct Lifecycle ManagementStakeholder EngagementMarketing Communications DevelopmentData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchData AnalysisProduct MarketingMarket SegmentationProduct PositioningPerformance Indicator MonitoringMarketing Plan DevelopmentProduct Training DeliveryProduct Roadmap ExecutionNew Product Introduction

Soft Skills

Communication SkillsStakeholder ManagementCollaborationInfluencing SkillsPartnership Building

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business Administration

Industry Keywords

Product Marketing StrategyMarket AnalysisCross-Functional CollaborationBusiness Objectives AlignmentKey Performance Indicators

About the role

Key responsibilities & impact

Lead cross-functional discussions to influence stakeholders and align product marketing strategies with business objectives
Conduct market research and analyze data to inform product roadmap decisions, positioning, and segmentation
Develop and oversee marketing plans and communicate product value propositions
Collaborate with internal teams to design and deliver product training and demonstrations
Monitor key performance indicators to evaluate marketing effectiveness and recommend improvements
Manage product lifecycle activities, including new product introductions and enhancements
Provide clear, data-driven presentations to support decision-making and drive WatchFree+ product adoption and engagement
Oversee VIZIO's WatchFree+ product positioning and strategy
Collaborate across functions to support product roadmap decisions and go-to-market execution

Requirements

What you’ll need

Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field; or 6 years' experience in Marketing, Business Administration, or related field
Expertise in market research methodologies
Ability to analyze and report on market data for strategic decisions
Strong stakeholder engagement and management skills
Experience building and maintaining partnerships across business units
Experience leading product marketing initiatives
Experience with product lifecycle management and market segmentation
Proficiency in developing and executing marketing communications and materials aligned with key performance indicators
Excellent communication skills to influence leadership and present clear, data-driven narratives

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
Paid time off, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Live Better U education benefit with tuition, books, and fees fully paid
High school completion, bachelor's degree, English Language Learning, and short-form certificate programs