Manager, Marketing Planning and Strategy

Walmart

Marketing Manager responsible for maintaining Walmart Marketplace narrative framework and driving seller engagement across touchpoints. Collaborating with cross-functional teams to optimize messaging effectiveness in B2B/SaaS environments.

Posted 8/1/2026full-timeBentonville • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in maintaining and governing messaging frameworks, ensuring consistency and compliance across marketing narratives. Proficient in project management and analytics to optimize messaging impact and drive cross-functional alignment.

Highest-signal resume keywords

Messaging GovernanceContent StrategyProject ManagementAnalytical MindsetB2B/SaaS Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content MarketingClaims GovernanceMessaging FrameworksKPI DevelopmentSales Enablement

Soft Skills

Narrative SkillsCross-Functional CollaborationStorytelling

Tools & Technologies

AirtableCRM ToolsAnalytics

Industry Keywords

B2BSaaSMarketplacesBrand ExperienceAgency Experience

About the role

Key responsibilities & impact

Maintain and govern the Marketplace narrative framework to ensure consistency across messaging pillars, category narratives, and proof points.
Operationalize messaging governance and tracking, including an org-wide brand scorecard to monitor adoption and effectiveness.
Own claims governance end-to-end, maintaining a centralized, compliant, and audit-ready claims library.
Architect and scale the sales enablement ecosystem, ensuring strong version control, access, and adoption.
Drive cross-functional alignment to embed consistent messaging across seller-facing teams.
Support field-facing storytelling for products, programs, and category priorities.
Help develop and refine total Marketplace and category-level narratives.
Establish KPIs and insights to measure and optimize messaging impact.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
6–8 years in content, product marketing, or content strategy in B2B/SaaS/marketplaces; brand or agency experience preferred.
Experience maintaining messaging frameworks and driving adoption of claims-backed enablement systems.
Strong narrative skills, translating complex concepts into clear, seller-facing storylines for our copy team.
Experience partnering with Legal/PR/Finance to substantiate and govern claims.
Experience building systems that drive messaging consistency and visibility (e.g., scorecards, governance models).
Strong project management across multiple workstreams in fast-paced environments.
Analytical mindset with ability to link messaging to business outcomes; familiarity with Airtable, CRM tools, and analytics.

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.