Senior Manager, Product Marketing – Marketplace

Walmart

Senior Manager leading product marketing strategies for Walmart. Focused on product awareness, adoption, and market growth through data-driven insights and market research.

Posted 8/1/2026full-timeBentonville • California • 🇺🇸 United StatesSenior💰 $90,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategies, leveraging market research and data analysis to optimize product positioning and drive sales growth. Proven ability to manage stakeholder relationships and deliver effective training programs to enhance product adoption.

Highest-signal resume keywords

Product Marketing ExpertiseMarket Research MethodologiesData Analysis SkillsProgram Management ExperienceExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchData AnalysisProduct MarketingProgram ManagementMarketing Campaign Evaluation

Soft Skills

Stakeholder ManagementInfluencing Cross-Functional TeamsPresentation SkillsTraining Development

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration

Industry Keywords

Marketing StrategiesProduct PositioningSales GrowthCustomer SatisfactionContinuous Improvement

About the role

Key responsibilities & impact

Lead product marketing strategies by leveraging market research and data analysis to inform decision-making and optimize product positioning.
Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives and drive product adoption.
Develop and execute comprehensive marketing programs that enhance product awareness and support sales growth.
Manage communication of product features and benefits through detailed presentations and demonstrations.
Oversee end-user training programs to ensure effective product knowledge transfer and customer satisfaction.
Utilize business data analysis to evaluate marketing effectiveness and recommend improvements.

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
6 years' experience in Marketing, Business Administration, or related field.
Proven expertise in product marketing and market research methodologies to drive strategic initiatives.
Strong skills in data analysis and business data interpretation to inform marketing decisions.
Demonstrated ability to manage stakeholder relationships and influence cross-functional teams effectively.
Experience in program management, including planning, execution, and evaluation of marketing campaigns.
Excellent communication skills with the ability to present complex information clearly and persuasively.
Ability to develop and deliver product training and demonstrations to enhance adoption.
Strategic mindset with a focus on continuous improvement and innovation in marketing practices.

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.