Director, Marketing Planning and Strategy – Marketing Innovation

Walmart

Director of Marketing Planning and Strategy at Walmart defining and scaling marketing's emerging platforms strategy. Driving customer growth through AI-driven discovery and innovative marketing technologies.

Posted 8/1/2026full-timeBentonville • California, New Jersey • 🇺🇸 United StatesLead💰 $110,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading digital marketing and platform strategy initiatives, with a strong focus on AI, digital commerce, and content strategy. Proven ability to influence stakeholders and drive growth through innovative product and technology solutions.

Highest-signal resume keywords

Digital Marketing LeadershipAI and Digital Commerce ExpertiseProduct Launch and ScalingStakeholder ManagementStrategic Partnership Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPlatform StrategyGrowth InnovationProduct DevelopmentAI UnderstandingContent StrategyMeasurement TechniquesMarketing TechnologyAnalyticsSuccess Metrics Definition

Soft Skills

Exceptional CommunicationExecutive InfluenceStakeholder ManagementTeam LeadershipCulture of Innovation

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in TechnologyBachelor’s Degree in Analytics

Industry Keywords

Emerging TechnologiesCustomer BehaviorActionable Business OpportunitiesAI-Mediated DiscoveryAgentic CommerceContent EcosystemsFuture Commerce ExperiencesTraffic QualityEngagementBusiness Impact

About the role

Key responsibilities & impact

Identify emerging technologies, channels, platforms, and shifts in customer behavior and translate them into actionable business opportunities.
Lead pilot-to-playbook programs across AI-mediated discovery, agentic commerce, content ecosystems, and future commerce experiences.
Evaluate and develop strategic partnerships with external platforms, technology providers, and industry partners.
Define success metrics tied to traffic quality, engagement, conversion, customer growth, and business impact.
Build, lead, and develop a high-performing Emerging Platforms team.
Establish a culture of innovation, experimentation, accountability, and continuous learning.
Influence senior executives and cross-functional leaders to align around growth opportunities and strategic priorities.
Translate complex technology trends into clear business strategies and operational plans.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Technology, Analytics, or related field.
10+ years of experience leading digital marketing, platform strategy, growth, innovation, product, or technology-focused teams.
Experience launching and scaling new products, platforms, channels, or technologies.
Strong understanding of AI, digital commerce, search ecosystems, content strategy, measurement, and marketing technology.
Demonstrated success operating in ambiguous, rapidly evolving environments.
Exceptional communication, executive influence, and stakeholder management skills.

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.