Director, Digital Media

Walmart

Director of Digital Media leading the evolution of owned media ecosystem at Sam's Club. Driving strategy and optimization across various channels for personalized member experiences.

Posted 7/30/2026full-timeBentonville • 🇺🇸 United StatesLead💰 $110,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital marketing strategies and optimizing media ecosystems to enhance member experiences. Proven ability to drive business outcomes through collaboration across marketing, technology, and analytics while fostering team development and innovation.

Highest-signal resume keywords

Digital MarketingCross-Functional Team LeadershipMarketing Technology InnovationPerformance Measurement FrameworksTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingAffiliate MarketingDisplay AdvertisingMarketing StrategyPerformance Optimization

Soft Skills

CollaborationContinuous ImprovementInspirationLeadership

Tools & Technologies

Marketing AutomationAnalytics Tools

Industry Keywords

Owned Media EcosystemMember ExperienceROI Maximization

About the role

Key responsibilities & impact

Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.
Deliver personalized, connected member experiences across digital and in-club channels.
Partner across marketing, product, technology, analytics, and data science to drive business outcomes.
Advance marketing technology capabilities through innovation, automation, and experimentation.
Establish measurement frameworks that optimize performance and maximize ROI.
Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field
3 years' supervisory experience
Digital marketing (for example, affiliate marketing, display advertising)
Leading a cross-functional team

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
Additional benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.