Senior Manager, Brand Management – Licensed & Exclusive Brands

Walmart

Senior Manager, Brand Management leading Walmart’s licensed and proprietary brands. Ensuring strategic governance and execution of brand positioning and partnerships.

Posted 6/6/2026full-timeBentonville • 🇺🇸 United StatesSenior💰 $90,000 - $180,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

brand managementbrand developmentmarketingcreative briefsvendor managementperformance metricsnegotiationlicensing agreementscross-functional executionassortment decisions

Soft Skills

leadershipstrategic positioningcommunicationcollaborationproblem-solvingadaptabilityproject managementdecision makingnegotiation skillsteamwork

Tools & Technologies

Microsoft OfficeExcel

Certifications & Qualifications

Bachelor’s degreeMaster’s in Business Administration

Industry Keywords

brand architectureGMVmarginroyalty impactinventory healthdigital marketingmarketplaceproduct developmentsourcingquality assurance

About the role

Key responsibilities & impact

The Senior Manager, Brand Management leads the strategic positioning, governance, and cross-functional execution of Walmart’s proprietary and licensed brands.
Ensure assortment decisions align with brand architecture and long-term growth platforms.
Lead negotiation and management of licensing agreements and brand partnerships.
Partner closely with Product Development & Design, Sourcing & Quality, Merchandising, Marketing & Site.
Monitor brand-level performance metrics including GMV, margin, royalty impact, and inventory health.
Safeguard brand integrity across in-store, digital, marketplace, and marketing channels.
Drive execution of complex, cross-functional initiatives in ambiguous and high-pressure environments.

Requirements

What you’ll need

Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 4 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years’ experience in brand development and management, developing creative briefs, marketing, or related area.
Microsoft Office - Excel
Vendor Management
Working on cross-functional teams or projects
Masters: Business Administration (preferred qualification)

Benefits

Comp & perks

Beyond competitive pay, you can receive incentive awards for your performance.
401 (k) match
Stock purchase plan
Paid maternity and parental leave
PTO
Multiple health plans
Tuition, books, and fees for education benefits paid in full by Walmart
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.