Manager, Marketing Planning – Strategy

Walmart

. Maintain and govern the Marketplace narrative framework to ensure consistency across messaging pillars, category narratives, and proof points.

Posted 5/14/2026full-timeBentonville • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Maintain and govern the Marketplace narrative framework to ensure consistency across messaging pillars, category narratives, and proof points.
Operationalize messaging governance and tracking, including an org-wide brand scorecard to monitor adoption and effectiveness.
Own claims governance end-to-end, maintaining a centralized, compliant, and audit-ready claims library.
Architect and scale the sales enablement ecosystem, ensuring strong version control, access, and adoption.
Drive cross-functional alignment to embed consistent messaging across seller-facing teams.
Support field-facing storytelling for products, programs, and category priorities.
Help develop and refine total Marketplace and category-level narratives.
Establish KPIs and insights to measure and optimize messaging impact.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
6–8 years in content, product marketing, or content strategy in B2B/SaaS/marketplaces; brand or agency experience preferred.
Experience maintaining messaging frameworks and driving adoption of claims-backed enablement systems.
Strong narrative skills, translating complex concepts into clear, seller-facing storylines for our copy team.
Experience partnering with Legal/PR/Finance to substantiate and govern claims.
Experience building systems that drive messaging consistency and visibility (e.g., scorecards, governance models).
Strong project management across multiple workstreams in fast-paced environments.
Analytical mindset with ability to link messaging to business outcomes; familiarity with Airtable, CRM tools, and analytics.
Passion for empowering sellers.
Nice to have: Marketplace or eCommerce experience; basic design literacy (Figma/Slides); Airtable experience.

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingproduct marketingcontent strategymessaging frameworksclaims governanceproject managementanalyticsKPI establishmentnarrative developmentB2B marketing

Soft Skills

strong narrative skillscross-functional alignmentstorytellinganalytical mindsetcommunicationcollaborationadaptabilityempowermentorganizational skillsattention to detail