Staff Product Manager, Audience Targeting Products

Walmart

. Drive end-to-end product lifecycle from requirements, research, analysis, technical specifications, development, testing, through launch.

Posted 5/2/2026full-timeSan Bruno • California, New Jersey • 🇺🇸 United StatesLead💰 $143,000 - $286,000 per yearWebsite

About the role

Key responsibilities & impact

Drive end-to-end product lifecycle from requirements, research, analysis, technical specifications, development, testing, through launch.
Define vision and strategies for audience targeting.
Build and manage a product roadmap.
Build collaborative relationships with cross-functional stakeholders.
Conduct industry and competitive analysis to understand the emerging trends in advertising industry to identify future opportunities.
Partner with internal teams to create unique, compelling experiences that benefit Walmart customers and advertisers.

Requirements

What you’ll need

Option 1: Bachelor’s degree in computer science, engineering, or related area and 7 years’ experience in product management.
Option 2: 9 years’ experience in product management or related area.
Experience defining and managing end to end product roadmaps, strategies, and scaling products.
Experience leading technology product design, analysis, development, and system integration.
Experience working in agile technology development and executing requirements analysis, creating user stories, reviewing technical approaches, leading reviews, and launching.
Experience with testing activities, including system integration testing, A/B testing, smoke testing, and regression testing.
Experience with advertising technology platforms (ad servers, data management platforms, demand side platforms, etc.).
Experience with Audience Targeting and/or Privacy Product Management is a bonus.

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementrequirements analysisuser storiessystem integrationagile developmentA/B testingsmoke testingregression testingaudience targetingadvertising technology

Soft Skills

collaborative relationshipscross-functional teamworkstrategic visionanalytical skillscommunication skills