Senior Manager, Digital Strategy – Basket Building

Walmart

. Own end-to-end strategy to increase AOS and AOV across digital channels .

Posted 4/25/2026full-timeBentonville • California • 🇺🇸 United StatesSenior💰 $90,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end strategy to increase AOS and AOV across digital channels
Identify and scale high-impact basket-building tactics (e.g., cross-sell, upsell, bundles, subscriptions, thresholds)
Partner closely with Product, Merchandising, Marketing, and Data Science to deliver cohesive experiences
Leverage data to identify member behavior patterns and unlock incremental basket growth opportunities
Define, test, and optimize site experiences (PDP, cart, checkout, post-purchase)
Build and prioritize a roadmap of experiments with clear success metrics
Drive alignment across senior stakeholders and influence roadmap prioritization
Monitor performance and report on key KPIs, including AOS, AOV, attach rates, and conversion impact

Requirements

What you’ll need

Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.
6–10+ years in eCommerce, digital product, merchandising, or growth roles
Proven track record of driving revenue growth through basket optimization or similar levers
Strong analytical skills with experience using data to inform decisions
Experience leading cross-functional initiatives in a matrixed organization
Ability to influence without authority and operate at both strategic and tactical levels
Familiarity with experimentation frameworks and A/B testing

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

eCommercebasket optimizationdata analysisA/B testingdigital product managementmerchandisinggrowth strategysite experience optimizationKPI monitoringexperiment roadmap development

Soft Skills

analytical skillsinfluence without authoritycross-functional leadershipstrategic thinkingtactical executionstakeholder alignmentcommunicationcollaborationproblem-solvingdecision-making

Certifications

Bachelor’s degree in CommunicationsBachelor’s degree in MarketingBachelor’s degree in Business