Senior Manager, Digital Strategy – Shopper Funnel

Walmart

. Own the strategy to improve funnel conversion and repeat shopping behavior .

Posted 4/25/2026full-timeBentonville • California • 🇺🇸 United StatesSenior💰 $90,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own the strategy to improve funnel conversion and repeat shopping behavior
Analyze funnel performance (traffic, conversion, frequency, retention) to identify gaps and opportunities
Partner with Marketing, Membership, Product, and Analytics teams to drive acquisition and engagement strategies
Develop initiatives to increase first-time online purchases and reduce friction in the shopping journey
Build programs to improve retention, repeat purchase frequency, and lifetime value
Define KPIs and build dashboards to monitor funnel health and member behavior
Lead cross-functional execution of initiatives and ensure alignment across stakeholders
Drive a culture of testing and continuous optimization across the funnel

Requirements

What you’ll need

Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.
6–10+ years in eCommerce, growth, marketing, or product roles
Strong understanding of digital funnels, conversion optimization, and retention strategies
Proven ability to drive measurable growth in user acquisition and engagement
Strong analytical and problem-solving skills
Experience working cross-functionally in complex organizations
Excellent communication and stakeholder management skills
Preferred Qualifications: Experience in subscription or membership-based businesses
Familiarity with CRM, lifecycle marketing, or personalization tools
Experience with experimentation and performance marketing

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Applicant Tracking System Keywords

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Hard Skills & Tools

funnel conversiontraffic analysisconversion optimizationretention strategiesKPI definitiondashboard creationuser acquisitionengagement strategiesperformance marketinglifecycle marketing

Soft Skills

analytical skillsproblem-solving skillscommunication skillsstakeholder managementcross-functional collaborationleadershipstrategic thinkinginitiative developmenttesting culturecontinuous optimization