Manager, Communications – Engagement

. Drive driver engagement, satisfaction, and loyalty through lifecycle‑based strategies and programs.

Posted 4/23/2026full-timeBentonville • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $155,000 per yearWebsite

Key responsibilities & impact

Drive driver engagement, satisfaction, and loyalty through lifecycle‑based strategies and programs.
Partner cross‑functionally to surface driver insights, address experience gaps, and influence improvements.
Lead driver‑focused campaigns, events, and appreciation initiatives that increase engagement and retention.
Create and deploy high‑impact, driver‑facing communications across channels with clarity, consistency, and compliance.
Act as a communications SME, advising on storytelling, message framing, and channel strategy.
Execute, measure, and optimize initiatives using data, KPIs, and sentiment to maximize impact and efficiency.

What you’ll need

4+ years of experience in communications, marketing, copywriting, or customer/driver engagement roles.
Strong storytelling and content strategy skills with a passion for improving the driver experience.
Proven ability to develop and execute strategic, multi‑channel communication plans.
Excellent copywriting and editing skills with a strong eye for clarity, tone, and brand consistency.
Experience leading campaigns, events, or engagement initiatives in fast‑paced environments.
Data‑driven and highly collaborative, with the ability to manage multiple priorities and use insights, KPIs, and digital analytics (e.g., Braze, CMS, web metrics) to drive decisions.
Bachelor’s degree in Public Relations, Communications, or related field and 2 years’ experience in corporate communications, public relations, or related field OR 4 years’ experience in corporate communications, public relations, or related field.

Comp & perks

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingeditingcontent strategymulti-channel communication plansdata analysisdigital analytics

Soft Skills

storytellingcollaborationclaritybrand consistencyprioritization