Manager, Advanced Analytics – Marketing & Engagement

Walmart

. Own and evolve the measurement framework for seller lifecycle performance, including acquisition, onboarding, activation, engagement, retention, and lifetime value.

Posted 4/22/2026full-timeBentonville • Washington • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $155,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own and evolve the measurement framework for seller lifecycle performance, including acquisition, onboarding, activation, engagement, retention, and lifetime value.
Define and maintain canonical KPI definitions and metric standards across Marketing, Product Marketing, and Product teams.
Ensure alignment between operational reporting, experimentation results, and executive-level performance dashboards.
Design and own performance measurement frameworks for marketing campaigns, seller engagement initiatives, and go-to-market programs.
Conduct funnel, cohort, and lifecycle analyses to identify friction points and prioritize growth opportunities.
Design and evaluate randomized and quasi-experimental frameworks to measure causal impact of growth initiatives.
Develop executive-ready dashboards and structured narratives that provide transparency into growth performance and business health.

Requirements

What you’ll need

5+ years of experience in marketing analytics, growth analytics, product analytics, or a related quantitative field.
Strong proficiency in SQL and experience using Python or R for data analysis.
Experience designing and evaluating A/B tests or structured experimentation frameworks.
Experience analyzing acquisition, onboarding, activation, retention, or engagement performance metrics.
Experience building dashboards and executive-facing reporting using BI tools (e.g., Tableau, Power BI, Looker).
Demonstrated ability to translate complex analyses into clear, actionable business recommendations.
Experience operating in cross-functional, matrixed environments with senior stakeholder exposure.
Bachelor’s degree in Business, Finance, Accounting, Statistics, or related field and 2 years' experience in data analytics or related field OR 4 years' experience in data analytics or related field.

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing analyticsgrowth analyticsproduct analyticsSQLPythonRA/B testingdata analysisdashboard buildingquantitative analysis

Soft Skills

analytical thinkingcommunicationcross-functional collaborationstakeholder managementproblem-solvingbusiness acumenactionable recommendationsnarrative developmentprioritizationtranslating complex analyses