Senior Product Manager – Ad Measurement, Reporting

Walmart

Product Manager at Walmart driving omni-channel ad measurement and reporting platforms. Collaborate across teams to improve advertiser tools and enhance shopper experiences.

Posted 4/16/2026full-timeSan Bruno • California, New Jersey • 🇺🇸 United StatesSenior💰 $108,000 - $216,000 per yearWebsite

About the role

Key responsibilities & impact

Build industry-defining omni-channel ad platforms at scale.
Drive product lifecycle from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs and other launch efforts.
Work with data science, engineering, and other Walmart partners to define data requirements, measurement methodologies, APIs and UX for reporting dashboards.
Conduct industry and competitive analysis to understand emerging trends in advertising.
Conduct customer research to define customer segments and identify needs to inform product roadmap.
Manage product roadmaps, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks.
Define vision and strategies for product family and build business cases.

Requirements

What you’ll need

Bachelor's degree in computer science, engineering or related field
5 to 7 years of experience in product management in advertising/ad tech, data analytics, and/or business intelligence/reporting.
Experience in advertising measurement (MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred.
Test and learn mentality and an agile way of working to improve your team’s products.
Proven ability to influence others internally and externally.
Master’s degree in a quantitative field (e.g., engineering, computer science, data science, mathematics or the equivalent) preferred.
8+ years of experience leading product teams at an Online Advertising / Ad Tech business preferred.

Benefits

Comp & perks

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementdata analyticsadvertising measurementAPIsUX designmetrics analysistechnical specificationsagile methodologycustomer insightsbusiness case development

Soft Skills

influencecustomer researchrisk managementstrategic visionteam collaborationactionable initiativesrollout strategycompetitive analysiscommunicationleadership

Certifications

Bachelor's degreeMaster's degree