Define Data Strategy & Measurement Foundations: Partner with Lifecycle Marketing, Creative Operations & PMM to surface their data needs and key questions
Define data collection structures and how signals connect to business outcomes
Establish KPI and metric frameworks — often where none previously existed
Design analytical solutions from a blank page when existing tools or processes don't apply
Document methodologies so insights are repeatable and accessible to non-technical stakeholders
Operationalize and maintain MRAM (Marketing Revenue Attribution Model) across 13 channels
Execute multi-touch attribution analyses with consistent methodology
Expand MRAM coverage as new channels and teams onboard
Build and maintain marketing performance dashboards for leadership and cross-functional teams
Create OKR dashboards that tie marketing activities to business outcomes
Ensure all outputs are accurate, timely, and readable by non-technical audiences
Validate data pipelines, KPI definitions, and attribution outputs
Standardize measurement definitions across marketing teams
Proactively identify and resolve data anomalies and gaps
Conduct deep-dive analyses to surface trends and opportunities for marketing leadership
Translate complex findings into plain-language narratives and actionable recommendations
Embed with marketing teams as their analytical CoE partner
Lead discovery sessions with non-technical stakeholders to define data needs and communicate findings
Partner with Finance, Business Intelligence & Data Science on data governance and standards

Requirements

3+ years in a data analyst, marketing analyst, or business analyst role
Advanced SQL — complex queries on large datasets
BI & data visualization — Tableau, Looker, Power BI or equivalent
Marketing data experience — paid media, email, web analytics, funnel metrics
Bachelor's degree in Statistics, Mathematics, Economics, Marketing, CS, or related
Preferred: Attribution modeling — multi-touch, time decay, incrementality
Python or R for analysis and automation
Marketing measurement frameworks — OKRs, ROAS, brand vs. performance
Large-scale data tools — BigQuery, Snowflake, Databricks
Retail media, e-commerce, or digital advertising experience.

Benefits

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata visualizationattribution modelingPythonRKPI frameworksmulti-touch attributiondata analysisdata collection structuresdata validation

Soft Skills

communicationcollaborationproblem-solvinganalytical thinkingdocumentationstakeholder engagementnarrative translationleadershipproactive identificationcross-functional teamwork