Walmart

Senior Manager, Marketing Planning – Fashion Marketing

Walmart

full-time

Posted on:

Location Type: Hybrid

Location: Hoboken • New Jersey • United States

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Salary

💰 $90,000 - $180,000 per year

Job Level

Senior

About the role

  • Own the end-to-end marketing vision for elevated fashion brand launches—from shaping the strategic brief and inspiring standout creative to driving flawless execution and performance optimization.
  • Collaborate closely with merchandising, in-store experience, and signage teams to bring brands to life across digital and physical touchpoints.
  • Help shape and evolve the marketing strategy for Walmart’s private fashion brands portfolio.
  • Lead perception-shifting partnerships with influential fashion talent and cultural properties.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
  • 7+ years of relevant experience in eCommerce marketing, with fashion marketing experience a strong plus.
  • Proven ability to set strategy and drive execution, with the agility to pivot as business needs evolve.
  • Strong bias for action.
  • Comfortable rolling up your sleeves—whether reviewing creative, pushing work forward, or extracting insights from imperfect data.
  • Skilled influencer and communicator who can build alignment, move initiatives forward, and clearly articulate rationale to senior leaders.
  • Ability to translate merchant and business priorities into compelling, customer-facing stories that drive measurable results.
  • Data-savvy marketer with a track record of analyzing performance, optimizing plans, making informed decisions quickly, and presenting insights to the business.
  • Discerning creative eye, with strong creative judgment and the ability to deliver clear, actionable feedback that elevates work.
  • Excellent communication and presentation skills, with a high bar for clarity, storytelling, and attention to detail.
Benefits
  • Medical, vision and dental coverage.
  • 401(k), stock purchase and company-paid life insurance.
  • Paid time off (including sick leave, parental leave, family care leave, bereavement, jury duty, and voting).
  • Short-term and long-term disability.
  • Company discounts.
  • Military Leave Pay.
  • Adoption and surrogacy expense reimbursement.
  • Walmart-paid education benefit program (Live Better U).
  • Tuition, books, and fees completely paid for by Walmart.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerce marketingmarketing strategyperformance optimizationdata analysiscreative feedbackstorytellingcustomer-facing contentstrategic brief developmentexecution managementinsight extraction
Soft Skills
influencingcommunicationcollaborationagilitybias for actioncreative judgmentalignment buildingpresentation skillsattention to detailinitiative
Certifications
Bachelor's degree in BusinessBachelor's degree in MarketingBachelor's degree in Communications