Walmart

Manager, Marketing Planning and Strategy

Walmart

full-time

Posted on:

Location Type: Hybrid

Location: Hoboken • California, New Jersey • 🇺🇸 United States

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Salary

💰 $96,000 - $186,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and lead category-specific marketing strategies that transform insights and industry trends into compelling narratives and go-to-market materials.
  • Shape how Walmart Connect communicates its unique value proposition across key verticals and audiences.
  • Partner with Sales to design category decks, case studies, and insight-driven toolkits that empower teams to have richer client conversations and accelerate revenue growth.
  • Collaborate on research and insights initiatives to position Walmart Connect as a trusted retail media authority.
  • Make use of 1st and 3rd party data sources and tools to provide seasonal and category-level insights that inform enterprise marketing campaigns, long-term business planning, and client strategy.
  • Collaborate with Content Strategy, Events, and Brand Marketing teams to ensure vertical narratives align with Walmart Connect’s overarching story and visual identity.

Requirements

  • 5+ years of professional experience in advertising, product marketing, insights, or category marketing.
  • Proven experience developing messaging frameworks, go-to-market materials, and thought leadership content.
  • Visual storytelling and presentation design skills (PowerPoint, Keynote, or similar).
  • Bachelor’s degree in marketing, communications, business, or related field.
  • Strong understanding of the U.S. advertising and retail media landscape, including full-funnel measurement principles.
  • Demonstrated ability to translate complex data into actionable insights and compelling stories.
  • Experience collaborating across Sales, Product, Marketing, Insights, and Design teams.
  • Proficiency using consumer and media research databases (Nielsen, MRI, ComScore, etc.), including AI-driven tools for content development and insight generation.
  • Experience supporting category marketing for Food, Consumables, or Retail sector.
Benefits
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
category marketingadvertisingproduct marketingmessaging frameworksgo-to-market materialsvisual storytellingpresentation designdata analysisinsight generationfull-funnel measurement
Soft skills
collaborationcommunicationstorytellingstrategic thinkingclient engagementinsight-driven decision makingleadershipcreativityorganizational skillsproblem-solving