Walmart

Senior Manager, Product Marketing – Cross Border

Walmart

full-time

Posted on:

Location Type: Office

Location: Bentonville • California, Washington • 🇺🇸 United States

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Salary

💰 $90,000 - $180,000 per year

Job Level

Senior

About the role

  • Develop and execute GTM strategies for new product and feature launches.
  • Build marketing plans that fuel acquisition, conversion, and retention of Walmart Sellers.
  • Define KPIs and continuous experiments, leveraging data and analytics to refine messaging, targeting, campaigns, and more.
  • Collaborate with key stakeholders across business, product, and engineering teams.
  • Work closely with Account Manager and Business Development teams to develop sales collateral and materials.

Requirements

  • 5+ years of experience in product marketing, B2B marketing, or go-to-market roles.
  • Bachelor’s Degree in Marketing, Business Administration, or related field or 6 years' experience in the field.
  • Exceptional written, visual, and verbal communication skills.
  • Strong strategic and tactical balance, able to craft high-level marketing strategies and execute hands-on GTM plans.
  • Strong executive presence with the ability to manage up and across business and cross-functional leadership.
  • Data-driven mindset with the ability to synthesize insights and measure effectiveness.
Benefits
  • Health benefits include medical, vision and dental coverage.
  • 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Short-term and long-term disability.
  • Company discounts.
  • Military Leave Pay, adoption and surrogacy expense reimbursement.
  • Walmart-paid education benefit program covering tuition, books, and fees.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
GTM strategiesmarketing plansKPI definitiondata analyticscampaign managementsales collateral development
Soft skills
written communicationvisual communicationverbal communicationstrategic thinkingtactical executionexecutive presencecross-functional leadership
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration