Walmart

Senior Manager, Marketing Planning and Strategy

Walmart

full-time

Posted on:

Location Type: Hybrid

Location: Hoboken • California, New Jersey • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $108,000 - $216,000 per year

Job Level

Senior

About the role

  • Lead the LinkedIn channel strategy, overseeing content planning, publishing cadence, tone, and community engagement.
  • Create and manage a formalized intake process for internal stakeholders (Growth Marketing, Events, Sales, Comms, Product Marketing, etc.) to submit requests, ensuring priorities are clear and timelines are met.
  • Develop and maintain a social calendar informed by the broader Marketing calendar, key events, and thought leadership opportunities.
  • Translate long-form content (e.g., event recaps, announcements, research) into short, engaging, and shareable posts designed for LinkedIn audiences.
  • Partner with design and video teams to bring content to life — visual and video skills are a plus.
  • Drive a holistic amplification approach across owned content, internal executive advocacy, and external partner or client amplification, ensuring every event moment is extended and reinforced across audiences.
  • Collaborate with internal partners and agency teams to ensure content aligns with Walmart Connect’s voice, tone, and visual identity.
  • Build and manage an advocacy strategy that empowers Walmart Connect’s partners, advertisers, and team members to champion our story.

Requirements

  • 10+ years of experience in social media strategy, content marketing, or digital communications, preferably for a large brand, media company, or agency.
  • Proven success managing LinkedIn or B2B social channels that drive brand awareness and engagement.
  • Exceptional writing skills with experience crafting social-first content for executive or brand voices.
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  • Design or video experience (hands-on or collaborative) a plus.
  • Experience managing advocacy or ambassador programs.
  • Familiarity with social analytics tools.
  • Experience in retail media, digital advertising, or B2B tech.
  • Comfortable experimenting with emerging channels like TikTok for Business, YouTube, or Threads for thought leadership content.
Benefits
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent marketingdigital communicationswriting skillscontent creationadvocacy program managementsocial analyticsB2B social channelsdesign skillsvideo skills
Soft skills
collaborationcommunity engagementcontent planningprioritizationtimelinessstorytellingcreativitycommunicationleadershipstrategic thinking