Product Marketing

• Own a Major Solution Portfolio.
• Lead product marketing for your designated solution area — setting strategic marketing priorities, positioning, and adoption goals.
• Partner with Product to shape roadmap direction and identify opportunities for differentiation and revenue growth.
• Translate product capabilities into clear, customer-facing narratives that demonstrate value and impact.
• Develop and execute go-to-market (GTM) strategies and launch plans for key products in your portfolio.
• Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
• Identify adoption blockers, create feedback loops with Product and Sales, and implement data-backed plans to accelerate engagement and retention.
• Manage a team of Product Marketing Directors and Managers focused on your solution area.
• Serve as the subject-matter expert for your solution area — influencing product development and sales enablement with deep market insight.
• Define success metrics focused on product adoption, usage, and revenue contribution.

Senior Director, Product Marketing – Measurement Solutions

Product Marketing Manager

Product Marketing Manager – Hardware and Edge Devices

Product Marketing Manager

Senior Director of Product Marketing

Senior Director, Product Marketing – Brand Solutions