Product Marketing

• Lead the go-to-market (GTM) strategy and launch of new data and technology products, including market landscape analysis, persona definition, and development of core GTM materials.
• Drive product adoption and awareness by creating and executing marketing content such as case studies, pitch decks, blog posts, and sales enablement tools.
• Partner with Product, Sales, and Analytics teams to define value propositions and use cases, transforming complex ideas into clear, impactful messaging.
• Develop product positioning and messaging that differentiates our offerings in the market, tailoring communication for multiple audiences and channels.
• Identify market growth opportunities through data-driven insights and collaborate with cross-functional teams to build compelling business cases.
• Manage the execution of multiple product launches across all stages of the lifecycle from early pilots to general availability and growth phases.

Senior Manager, Product Marketing

Senior Director, Product Marketing – Brand Solutions

Senior Director, Product Marketing – Measurement Solutions

Senior Director, Product Marketing – Performance Solutions

Senior Manager, Product Marketing