WalkMe™

Senior Integrated Marketing Programs Manager – Customer Lifecycle

WalkMe™

full-time

Posted on:

Location Type: Hybrid

Location: Raleigh • North Carolina • United States

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Job Level

Senior

About the role

  • Own the end-to-end integrated marketing program for the customer lifecycle, setting strategy, designing multi-channel campaigns (email, digital, in-product, events, webinars, direct mail), and orchestrating execution across segments and regions.
  • Build and optimize always-on nurture programs, triggered campaigns, and segment-specific plays that deliver the right content at the right lifecycle moment, moving customers from initial onboarding through deep adoption and into expansion conversations.
  • Partner with Product Marketing to translate customer insights, product launches, and roadmap milestones into compelling, differentiated campaigns for priority personas.
  • Collaborate with Customer Success and Sales to align programs with renewal timelines, expansion opportunities, and at-risk account interventions.
  • Develop executive engagement programs (roundtables, briefings, advisory councils) that build credibility and deepen relationships with senior leaders at key customer accounts.
  • Own the measurement framework and establish scalable processes, playbooks, and best practices that regional and field marketing teams can leverage.

Requirements

  • 5+ years in integrated marketing or marketing programs within B2B SaaS with a strong track record designing and executing multi-channel campaigns that target existing customers, end to end.
  • Deep understanding of how marketing programs support customer retention and expansion revenue in organizations with mature Sales and Customer Success teams, including experience using customer data, segmentation, and lifecycle signals to inform targeting and personalization.
  • Proficiency with marketing automation and CRM platforms (e.g., Pardot/Account Engagement, Salesforce, Marketo) and comfort building campaign workflows, reporting dashboards, and scoring models.
  • Fluency with AI and emerging marketing technologies, with a proven ability to leverage new tools to streamline program design, automate campaign orchestration, and accelerate execution and optimization.
  • Experience designing and running executive engagement programs (roundtables, advisory councils, briefings) that build credibility with senior decision-makers at customer accounts.
  • Analytics acumen with a proven ability to optimize funnel performance, report on ROI, and use experimentation to improve results.
  • Excellent project management and execution skills, with high attention to detail, able to execute independently and delegate tasks effectively.
Benefits
  • Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
  • Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
  • Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
  • Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
  • WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
  • WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
  • WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
  • Robust Retirement Contributions: Ask HR about the specific offerings for your region!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketingmulti-channel campaignscustomer datasegmentationlifecycle signalscampaign workflowsreporting dashboardsscoring modelsanalyticsfunnel performance
Soft Skills
project managementattention to detailexecution skillsdelegationcollaborationrelationship buildingcredibilitycommunicationstrategic thinkingoptimization