WalkMe™

Senior Marketing Programs Manager

WalkMe™

full-time

Posted on:

Location Type: Hybrid

Location: Raleigh • North Carolina • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $150,000 - $165,000 per year

Job Level

Senior

About the role

  • Own the end-to-end integrated marketing program for WalkMe Learning Arc, setting the goals, defining the strategy, and orchestrating the execution across segments and regions.
  • Design, launch, and continuously refine PLG growth motions (activation, PQLs, conversion, onboarding), developing scalable playbooks that can be executed by regional and channel teams as the product grows.
  • Architect and oversee multi-channel programs across email, digital, social, events, and in-product, ensuring cohesive narratives and consistent buyer journeys.
  • Partner closely with Product Marketing to translate product strategy, customer insights, and roadmap priorities into clear, differentiated messaging and compelling storytelling for priority personas and use cases.
  • Drive alignment with Sales and Field teams on ABM motions, persona-based plays, and expansion programs, ensuring Learning Arc programs directly support pipeline creation, deal acceleration, and revenue growth.
  • Own the measurement framework for WalkMe Learning Arc programs, using data and experimentation to guide decisions and improve performance.

Requirements

  • 7-10+ years in integrated, growth, or product marketing in B2B SaaS.
  • Background in learning technology, HR tech, L&D, or related markets strongly preferred.
  • Ability to independently design and lead complex, cross-functional marketing programs.
  • Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth.
  • Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue.
  • Experience influencing senior stakeholders and aligning diverse teams toward shared program goals.
  • Data-driven marketer with experience optimizing funnel performance and campaigns.
  • Exceptional communicator with the ability to simplify complex value propositions.
Benefits
  • Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
  • Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
  • Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
  • Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
  • WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
  • WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
  • WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
  • Robust Retirement Contributions: Ask HR about the specific offerings for your region!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketinggrowth marketingproduct marketingPLG growth motionsdata-driven marketingfunnel optimizationcampaign optimizationcross-functional program designbuyer journey mappingmeasurement framework
Soft Skills
communicationstorytellingstakeholder influenceteam alignmentindependent leadershipstrategic thinkingcollaborationproblem-solvingadaptabilitycreativity