Develop a deep understanding of each client’s industry, business, and audiences.
Lead PR programs end‑to‑end — from strategy development to hands‑on execution — with confidence and clarity.
Build and execute PR strategies that tell compelling stories and drive meaningful media coverage.
Partner with Client Services to ensure programs align with clients’ business goals and deliver measurable value.
Lead execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
Own and lead media relations efforts, with strong existing relationships.
Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
Set clear expectations with clients and guide them through PR best practices.
Track, analyze, and report on program performance using relevant metrics.
Demonstrate the impact of PR efforts through thoughtful insights and data‑driven storytelling.
Coach and mentor a team of PR professionals, supporting their growth and development.
Foster a collaborative, high‑performing environment rooted in learning and shared expertise.
Help shape internal processes that improve efficiency, quality, and team success.
Stay ahead of shifts in the media landscape and emerging industry trends.
Develop growing expertise in how AI is shaping the technology landscape and use that knowledge to contribute to messaging, research, and media outreach.
Champion new tools, systems, and best practices that keep Walker Sands at the forefront of modern PR.

Requirements

4–6 years of PR agency experience, ideally in B2B and/or technology sectors.
Client management and people leadership experience
Proven ability to lead PR programs confidently from strategy through execution.
Strong media relationships and the ability to craft compelling narratives and pitch ideas.
Exceptional writing and editing skills with strong attention to detail.
Strategic thinking and the ability to connect PR programs to broader business goals.

Benefits

Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
Retirement Savings: Employer-matched 401(k) and access to financial planning services.
Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

media relationsanalyst relationscontent creationdata analysisstrategic planningstorytellingcampaign executionwritingeditingPR program management

Soft Skills

leadershipclient managementcommunicationcollaborationcoachingstrategic thinkingattention to detailmentoringproblem-solvingadaptability