Walker Sands

Associate Director – Content

Walker Sands

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $85,000 - $98,000 per year

Job Level

Senior

About the role

  • Develop content strategies that support integrated demand generation campaigns and conversion goals
  • Partner with paid media, strategy, analytics and other teams to align messaging with audience, channel and campaign approach
  • Guide the creation of key campaign assets, including emails, landing pages and lead generation content
  • Use performance insights and testing to refine and improve content over time
  • Support new business efforts through thoughtful strategy, scoping and client conversations
  • Oversee and contribute to a range of content, including campaign assets, blogs, bylines, ebooks, white papers and research reports
  • Step in as a lead writer or editor on complex or high-priority work
  • Help clients translate complex ideas into clear, credible and engaging content
  • Ensure content aligns with buyer needs, channel expectations and performance goals
  • Act as a trusted advisor to clients, identifying opportunities to strengthen and expand content programs
  • Manage and mentor 1–2 team members, providing ongoing feedback and support
  • Help ensure projects are scoped appropriately and delivered efficiently
  • Identify ways to improve processes, quality and collaboration across the team
  • Contribute to broader team initiatives and training efforts

Requirements

  • 6+ years of experience in B2B content, including strong exposure to demand generation
  • Experience developing campaign-driven content such as email, landing pages and lead generation assets
  • A solid understanding of how content supports the buyer journey
  • Experience using performance data and testing to inform content decisions
  • Confidence presenting ideas and recommendations to clients
  • Experience managing or mentoring others
  • Comfort participating in and supporting sales efforts.
  • Strong writing and editing skills, with attention to clarity, structure and purpose
  • Agency experience is a plus
  • Familiarity with AI tools and emerging technologies preferred
Benefits
  • 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
  • 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
  • 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
  • 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
  • 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
  • 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
  • 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
  • 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategydemand generationcampaign-driven contentemail marketinglanding page developmentlead generationperformance data analysiswritingediting
Soft Skills
client communicationmentoringproject managementprocess improvementcollaborationpresentation skillsstrategic thinking