Marketing Associate Director, Partner & Alliances
Wolters Kluwer
Lifecycle Marketing Lead
Wagmo
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $145,000 per year
Job Level
Senior
Tech Stack
SQLTableau
About the role
- Own and execute consumer lifecycle marketing programs to drive customer adoption, engagement, and growth
- Optimize Wagmo’s pet parent customer journey from first touch through retention and revenue growth
- Develop and execute lifecycle marketing strategy to onboard and educate new users, drive product usage and convert leads into active customers
- Manage end-to-end lifecycle marketing programs across email, SMS, direct mail, push, and in-app channels
- Partner with design to develop creative assets that align with campaign objectives and brand guidelines
- Use data-driven insights to segment audiences and tailor messaging based on behavior, lifecycle stage, and partner source
- Design and execute A/B tests and analyze cohort behavior to optimize engagement, usage, and conversion
- Measure and analyze campaign performance using Tableau, GA4, and other tools; provide actionable insights and recommendations
- Ensure data integrity in lifecycle campaigns by collaborating with Product, Data, and Engineering to troubleshoot discrepancies and align tracking
Requirements
- 6+ years in B2C lifecycle marketing, including ownership of email, push, in-app messaging, SMS, and direct mail campaigns
- Extensive experience with CRM and email marketing platforms (strong preference for Klaviyo; Iterable, Braze a plus)
- Strong focus on audience segmentation and testing
- Fluent in setting up test/control groups, analyzing cohort behavior, and interpreting campaign performance using GA4, Tableau, or Looker
- Experience executing co-branded or partner activation campaigns
- Proficiency partnering with data and engineering teams to implement lifecycle programs
- Ability to create queries (basic SQL or Looker/Tableau report building) and troubleshoot data issues
- Experience setting up complex logic-based automations and integrating CRM tools with CDPs/internal data sources via API, with end-to-end QA
- Experience with A/B testing and cohort analysis
- Ability to work East Coast hours and periodic in-office presence in NYC (preference for at least 1 day/month)
Benefits
- Company paid medical premiums
- Dental, vision, voluntary life, short-term disability and long-term disability
- Unlimited paid time off & extended holiday break
- 12 weeks parental time off
- 401k
- Company paid Wagmo pet wellness and insurance plans
- Pet-friendly office
- Regular company-wide events
- Equity (offers equity)
- Remote or hybrid work with preference for at least 1 day/month in NYC; East Coast hours required
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingaudience segmentationA/B testingcohort analysisbasic SQLdata analysiscampaign performance measurementautomation setupCRM integrationdata troubleshooting
Soft skills
collaborationcommunicationdata-driven decision makingcreativityproblem-solving
