Product Marketing Manager
Wackler Group
full-time
Posted on:
Location Type: Office
Location: München • 🇩🇪 Germany
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Go
About the role
- Develop and implement go-to-market concepts for new robotics products
- Conduct target audience analyses and define sales markets for each new product
- Create launch materials (website, newsletters, presentations, case studies and references)
- Plan and execute product campaigns including Google Ads and social media
- Coordinate with manufacturers and internal teams to ensure smooth product introductions
- Organize trade show appearances and events for product presentations
Requirements
- Experience in product marketing or go-to-market processes, ideally in the B2B sector
- Ability to quickly understand technical products and clearly communicate their value
- Strong affinity for sales and market development
- Knowledge of digital marketing strategies and tools (Google Ads, social media)
- Excellent English skills for international communication with manufacturers
- Hands-on mentality, strong organizational skills, and experience working to tight deadlines
Benefits
- Permanent employment contract at a financially stable company with a long-standing tradition and a clear focus on sustainability
- 30 days of annual leave
- Modern mid-size company car — also available for private use
- Personal onboarding with an experienced mentor assigned to you
- Modern mobile equipment (phone, laptop) for efficient work
- Attractive salary complemented by a range of benefits such as JobRad, Wellpass, and regular employee events
- Comprehensive occupational health management programs to promote your health and well-being
- Individual training and development opportunities via our in-house Wackler Academy
- Recognized as a kununu TOP Company continuously since 2022
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market processestarget audience analysisdigital marketing strategiesGoogle Adssocial media marketingsales market development
Soft skills
communicationorganizational skillshands-on mentalityability to work to tight deadlines