Channel Marketing Manager

Würth MRO, Safety, & Metalworking

Channel Marketing Manager at Würth driving partner engagement and revenue growth through sales enablement and co-op marketing initiatives. Collaborating with teams to deliver impactful enablement campaigns and strategies.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of co-op programs and all sales enablement marketing initiatives
Create scalable strategies that empower sales teams and partner network
Oversee the full lifecycle of co-op marketing—managing budgets, guidelines, and partner adoption
Collaborate with internal stakeholders across marketing, product, and sales
Develop, manage, and deliver partner sales tools, collateral, playbooks, presentations, and training resources
Conduct regular partner and internal business reviews
Track and report on enablement program adoption and impact
Lead the strategy, management, and execution of the co-op marketing program
Monitor and analyze campaign performance data

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Administration, Communications, or related field required; MBA preferred (or commensurate industry experience)
Minimum 5–7 years of progressive experience in channel marketing, partner marketing, or sales enablement roles (B2B technology or distribution industries preferred)
Demonstrated success in managing co-op/MDF programs, developing sales enablement resources, and executing full-funnel partner marketing campaigns
Experience interfacing directly with sales leaders, distributors, resellers, or channel partners to align marketing and sales strategies
Strong written and verbal communication skills, with excellent presentation abilities in both individual and group settings.
Proven ability to connect sales and marketing to drive toward unified goals, with a deep understanding of channel dynamics and partner marketing
Strong project management and organizational skills; thrives in fast-paced environments while managing multiple priorities.
Analytical and data-driven mindset with the ability to mine syndicated data sources, forecast performance, and translate insights into compelling selling stories.

Benefits

Comp & perks

Health benefits and programs - medical, vision, dental, life insurance and more
Maternity/Paternal leave after 1 year of service
Tuition Reimbursement eligible after 1 year of service
401(k), short term disability, long term disability
Paid Time Off, accrued per pay period, additional day earned per year of service
10 paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

channel marketingpartner marketingsales enablementco-op marketingMDF programscampaign performance analysissales tools developmentcollateral creationpresentation skillsdata analysis

Soft Skills

communication skillspresentation abilitiesproject managementorganizational skillsanalytical mindsetcollaborationstrategic thinkingadaptabilityinterpersonal skillsproblem-solving

Certifications

Bachelor’s degreeMBA