Director of Marketing

Würth MRO, Safety, & Metalworking

Director of Marketing at Wurth Industry leading integrated marketing initiatives focused on brand growth and customer retention. Collaborating cross-functionally to deliver multi-channel customer experiences.

Posted 4/15/2026full-timeRemote • Ohio • 🇺🇸 United StatesLead💰 $155,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute marketing strategies that align with company objectives and support revenue growth.
Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels.
Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels.
Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning.
Execute brand initiatives across campaigns, product lines, and customer touchpoints.
Manage internal creative resources and external agency partners to deliver effective marketing assets.
Manage paid media and search programs, optimizing performance to meet revenue and ROI targets.
Drive execution across digital channels including email, promotions, and campaign activation.
Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement.
Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities.
Collaborate with Finance on budgeting, forecasting, and performance tracking.
Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes.
Analyze campaign effectiveness and customer insights to optimize marketing investments.
Support reporting on marketing contribution to revenue, margin, and customer growth.

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Communications, Technology, or a related field.
Minimum of 6–8 years of progressive marketing experience, with a record of driving growth through marketing initiatives in partnership with sales.
5+ years of experience in performance marketing, including SEM and paid media strategy.
Direct experience managing paid search budgets, preferably within an eCommerce environment.
3–5 years of people leadership experience with the ability to manage and develop a team.
Strong analytical skills with experience in platforms such as Google Analytics, Adobe Analytics, or similar tools.
Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders.

Benefits

Comp & perks

Health benefits and programs - medical, vision, dental, life insurance and more
Maternity/Paternal leave after 1 year of service
Tuition Reimbursement eligible after 1 year of service
401(k)
Short term disability
Long term disability
Paid Time Off, accrued per pay period, additional day earned per year of service
10 paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiessegmentation strategiesacquisition initiativesretention initiativespaid media strategysearch engine marketing (SEM)campaign effectiveness analysisdata-driven adjustmentsperformance marketingbudget management

Soft Skills

collaborationcommunicationleadershipanalytical skillsinfluencing stakeholdersteam managementcreative resource managementcustomer engagementcross-functional partnershipperformance tracking