Director of Marketing
Würth MRO, Safety, & Metalworking
full-time
Posted on:
Location Type: Remote
Location: Ohio • United States
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Salary
💰 $155,000 per year
Job Level
About the role
- Develop and execute marketing strategies that align with company objectives and support revenue growth.
- Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels.
- Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels.
- Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning.
- Execute brand initiatives across campaigns, product lines, and customer touchpoints.
- Manage internal creative resources and external agency partners to deliver effective marketing assets.
- Manage paid media and search programs, optimizing performance to meet revenue and ROI targets.
- Drive execution across digital channels including email, promotions, and campaign activation.
- Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement.
- Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities.
- Collaborate with Finance on budgeting, forecasting, and performance tracking.
- Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes.
- Analyze campaign effectiveness and customer insights to optimize marketing investments.
- Support reporting on marketing contribution to revenue, margin, and customer growth.
Requirements
- Bachelor’s degree in marketing, Business, Communications, Technology, or a related field.
- Minimum of 6–8 years of progressive marketing experience, with a record of driving growth through marketing initiatives in partnership with sales.
- 5+ years of experience in performance marketing, including SEM and paid media strategy.
- Direct experience managing paid search budgets, preferably within an eCommerce environment.
- 3–5 years of people leadership experience with the ability to manage and develop a team.
- Strong analytical skills with experience in platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders.
Benefits
- Health benefits and programs - medical, vision, dental, life insurance and more
- Maternity/Paternal leave after 1 year of service
- Tuition Reimbursement eligible after 1 year of service
- 401(k)
- Short term disability
- Long term disability
- Paid Time Off, accrued per pay period, additional day earned per year of service
- 10 paid holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiessegmentation strategiesacquisition initiativesretention initiativespaid media strategysearch engine marketing (SEM)campaign effectiveness analysisdata-driven adjustmentsperformance marketingbudget management
Soft Skills
collaborationcommunicationleadershipanalytical skillsinfluencing stakeholdersteam managementcreative resource managementcustomer engagementcross-functional partnershipperformance tracking