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W
National Accounts Manager
W.J. DEUTSCH & SONS LTD.National Accounts Manager increasing sales for Deutsch Family Wine & Spirits in the Central Region. Collaborating with teams to penetrate targeted national accounts in casual and fine dining segments.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing strategic account plans and category management strategies within the alcohol beverage industry, focusing on brand building and promotional effectiveness. Proven ability to cultivate high-level customer relationships and drive business growth through cross-functional collaboration and effective resource management.
Highest-signal resume keywords
Account ManagementCategory ManagementBrand BuildingCross-Functional Team LeadershipFact-Based Selling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic PlanningPromotional EffectivenessInventory ManagementBudget ManagementData Analysis
Soft Skills
Negotiation SkillsOrganizational SkillsTime Management
Tools & Technologies
PowerPointExcelWord
Industry Keywords
Alcohol Beverage IndustryOn-Premise OperatorsNational AccountsMulti-Unit OperatorsNielsen CGA Metrics
About the role
Key responsibilities & impact- Penetrate targeted National Accounts by developing a Central Region Account plan that increases DFWS BTG/BTB menu placements and creates customized LTO programs that drive trial, velocity and build awareness
- Develop and apply category management strategies and principles that align with specific brand priorities and the accounts strategic initiatives
- Prioritize the largest opportunity segments and accounts, identify the key levers for future growth, and develop an annual tactical plan that drives incremental volume and profit through: Increased distribution and improved promotional effectiveness or other volume generating tactics
- Develop high-level customer relationships with targeted accounts
- Ensure proper alignment and synergy of DFWS brand strategy with key customer objectives
- Develop and implement tactics that grow DFWS business at a faster rate than national Nielsen CGA metrics
- Work cross-functionally to ensure seamless implementation of all newly launched National programming
- Ability to create and influence customized programming that supports NAOP sales efforts with DFWS Brand Marketing teams
- Penetrate and leverage key distributor national account resources to drive DFWS account-specific priorities
- Drive compliance of all mandated and optional programming through DFWS distributor and DFWS direct sales team ensuring we meet and/or exceed our minimum company standards
- Work with BI and monitor the on-premise environment and be the expert on trends and new developments as it relates to targeted accounts, channel strategies, and innovative ways of working and selling in our ideas
- Meet quarterly with FP&A to manage the respective NAOP Region budget to ensure appropriate allocation of resources against targeted NAOP Customers
Requirements
What you’ll need- Bachelor’s Degree
- Must have experience in the alcohol beverage industry
- 5 – 7+ years calling on On-Premise multi-unit operators, preferably national on-premise chains
- National chain buyer relationships highly preferred
- Brand building and promotional ideation skills highly preferred
- Proven experience leading and working with cross-functional teams
- Exceptional computer skills, including PowerPoint, Excel, Word, etc.
- Strong fact-based selling, presentation, and negotiating skills
- Experience managing inventory and allocation
- Excellent organizational and time management skills
- Ability to travel 30% + of your time
Benefits
Comp & perks- Competitive compensation
- Career development opportunities
- Medical, dental, vision and life insurance
- PTO
- 401(k) match
- Product allowance to enjoy DFWS products
- Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
- Gym reimbursement
- Employee Assistance Program