W.C. Bradley Co.

Brand Manager

W.C. Bradley Co.

full-time

Posted on:

Location Type: Office

Location: Scottsdale • Arizona • United States

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About the role

  • Own and evolve the Pit Boss brand strategy and ensure consistent application across touchpoints
  • Lead annual and seasonal integrated marketing planning for Pit Boss
  • Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities
  • Partner with Product/Innovation to build and execute commercialization plans
  • Write and own creative and integrated campaign briefs
  • Lead the cross-functional execution of Pit Boss campaigns across channels
  • Own the Pit Boss editorial direction and content priorities
  • Partner with PR agency to activate compelling Pit Boss storytelling
  • Define success metrics and measurement plans for campaigns

Requirements

  • Bachelor’s degree in marketing, Communications, Business, or related field (MBA a plus)
  • 5–8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing
  • Strong brand strategy capability with proven ability to translate strategy into integrated execution
  • Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus
  • Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyintegrated marketingconsumer insightscommercialization planscampaign briefssuccess metricsmeasurement plans
Soft Skills
leadershipcollaborationcommunicationcreativity
Certifications
Bachelor's degreeMBA