Director of Field Marketing
Vumedi
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Build Vumedi’s field marketing and events function from the ground up, establishing the strategy, processes, tools, and frameworks needed to scale.
- Define and execute a cohesive annual field marketing and conference strategy aligned to GTM priorities, target audiences, and business goals.
- Serve as the primary owner of 'where and how Vumedi shows up' in the market through events and field programs.
- Plan and execute events end-to-end, including logistics, timelines, vendor management, shipping, travel coordination, collateral production, and on-site support.
- Manage on-site operations to ensure a polished, professional, and high-impact presence at every event.
- Identify and secure speaking opportunities for Vumedi executives, customers, and physician champions to increase visibility and influence.
- Partner closely with Product Marketing to translate positioning, messaging, and priority use cases into effective field activation.
- Collaborate with Sales and Education to align event goals, target accounts, meeting strategies, and audience needs.
- Establish clear communication rhythms before, during, and after events to ensure alignment, accountability, and follow-through.
- Create and maintain a centralized field marketing and events calendar, providing company-wide visibility and identifying new opportunities.
- Own the field marketing and events budget, including allocation, vendor contracts, spend tracking, and post-event reconciliation.
- Capture and analyze attendance, engagement, and ROI metrics to inform future investment decisions and continuously improve impact.
Requirements
- 7+ years of experience managing the full event lifecycle from strategy and planning through execution and post-event analysis — ideally in healthcare, medical device, or pharmaceutical industries.
- Demonstrated success developing field marketing strategies that connect to business objectives and deliver measurable impact.
- Demonstrated ability to build programs, processes, and structure from scratch in fast-moving or ambiguous environments.
- Strong GTM mindset: able to evaluate opportunities based on audience relevance, strategic fit, and commercial impact.
- Highly effective cross-functional collaborator who can align Sales, Product Marketing, and Education around shared goals.
- Strategic thinker who can zoom out to define priorities and metrics while staying deeply detail-oriented in execution.
- Exceptionally organized, calm, and reliable under pressure, including during travel, live events, and last-minute changes.
- Experienced managing budgets, vendors, and multiple concurrent initiatives with accountability and precision.
- Willingness to travel to major conferences and events as needed.
Benefits
- Career-defining opportunity to build a core GTM function at a fast-growing healthcare platform
- Direct impact on company growth, visibility, and physician engagement
- Work on a product that is trusted, loved, and used by doctors around the world to improve patient care
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event lifecycle managementfield marketing strategybudget managementvendor managementlogistics planningROI analysiscollateral productiondata analysisproject managementGTM strategy
Soft skills
cross-functional collaborationstrategic thinkingorganizational skillsattention to detailreliability under pressurecommunicationproblem-solvingadaptabilityleadershipaccountability