VulnCheck

Senior Demand Generation Marketing Manager

VulnCheck

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • Texas • United States

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Job Level

Senior

Tech Stack

Cyber SecuritySQL

About the role

  • Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events)
  • Create campaign frameworks aligned to company ICP and verticals.
  • Launch and iterate nurture programs across the lead lifecycle in multiple segments
  • Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes
  • Support target account and early ABM-style programs for enterprise prospects
  • Enable sales with campaign context, messaging, and content
  • Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset
  • Build and optimize landing pages and conversion flows
  • Manage budget and continuously improve CPL, conversion, and pipeline impact
  • Set up dashboards and attribution in HubSpot/Marketo + Salesforce
  • Track pipeline influenced/generated, conversion rates, and ROI
  • Use data to inform messaging, targeting, and channel investment
  • Partner with Product Marketing on positioning and launch campaigns
  • Work with Content and Product to translate technical value into compelling offers
  • Provide feedback loops from prospects and customers to product marketing and leadership

Requirements

  • Have 5+ years of B2B demand gen or growth marketing experience
  • Have marketed technical products like cybersecurity, SaaS, dev tools, or infrastructure
  • Have built campaigns using tools like HubSpot, Marketo, and Salesforce
  • Comfortability robust marketing technology stack (Clay, Common Room, Fibbler, Tofu, Canva)
  • Are highly data-driven and can tie campaigns directly to pipeline and revenue
  • Thrive in scrappy, fast-moving startup & scaleup environments.
  • Preferred Qualifications:
  • Experience with ABM tools (6sense, Demandbase, Terminus)
  • Cybersecurity industry familiarity or experience marketing to technical buyers
  • Event or field marketing experience
  • Copywriting or technical content skills
Benefits
  • Competitive salary with employee equity program
  • Health, dental, and vision coverage
  • Unlimited PTO + All federal holidays observed
  • 401(k) program - 100% match on the first 3%, then 50% of the next 3-5% of compensation
  • Short and long-term disability coverage
  • Remote friendly environment with flexibility
  • Expense reimbursement for home internet and phone
  • Ongoing professional development, coaching, and learning resources
  • Opportunities for career advancement within a fast-growing team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcampaign managementlead lifecycle managementconversion optimizationdata analysiscopywritingABM (Account-Based Marketing)pipeline trackingbudget managementevent marketing
Soft Skills
collaborationdata-driven decision makingadaptabilitycommunicationstrategic thinkingproblem solvingcreativityfeedback managementorganizational skillscustomer focus