Senior Communications Specialist

VSP Vision Care

Senior Communications Specialist leading strategic communications programs for VSP Vision. Developing integrated communication plans and managing high-priority initiatives across multiple audiences.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $63,000 - $108,675 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences
Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leverage all communication opportunities
Responsible for communication management for projects involving high-priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies
Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications
Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s), or channel(s)
Serve as a communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives
Lead and/or participate in project meetings
Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups
Evaluate the impact of different communication channels and messaging strategies to ensure effective communications
Serve as account manager between creative teams and business partners
Initiate and manage creative strategy work, including some direct content development
Understand and leverage communication touch points for assigned audiences and/or projects
Ensure market positioning and approved key messages are adhered to
Manage communication projects, including tracking, reporting status, project budgets, and measurement of tactics
Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy, and reduction of complex production processes and products, providing recommendations for improvement
Advise and recommend effective communication approaches
Write and edit copy for various communication pieces
Manage various communication processes and workflows
Working with the manager, recommend tactical assignments of work for other team members to support strategic communication needs

Requirements

What you’ll need

Bachelor's Degree in Marketing, Communications, or equivalent experience
4+ years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences
Project management experience
Excellent written and verbal communication skills
Ability to work with individuals from all levels of organization
Proficient in word processing and desktop publishing applications
Experience executing omni-channel D2C marketing campaigns (email, web, client channels)
Ability to manage congruent B2B2C and B2B marketing efforts
Experience developing campaign strategies aligned to growth objectives
Strong ability to manage multiple concurrent campaigns/projects while balancing timelines, stakeholders, and deliverables
Experience navigating complex, matrixed organizations with a strong ability to align stakeholders and drive execution across teams

Benefits

Comp & perks

bonuses and commissions
benefit details available on request

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Campaign Strategy DevelopmentContent DevelopmentCommunication ManagementProject Budget TrackingProcess Analysis And ImprovementCopywriting And EditingCommunication Workflow ManagementAudience TargetingMarketing Strategy AlignmentPerformance Measurement

Soft Skills

CollaborationArticulation Of IdeasBalancing ObjectivesAdaptabilityInterpersonal Skills