Senior Vice President, Eyewear Brands – Portfolio Strategy

VSP Vision Care

Senior Vice President leading brand strategy and management for VSP Vision's global portfolio. Overseeing brand teams and driving initiatives that enhance brand profitability and awareness across markets.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead the strategic vision, development, and management of the company's global brand portfolio
Oversee brand teams, manage relationships with licensors and stakeholders
Spearhead strategic initiatives that drive brand awareness and profitability
Develop and oversee the long-term vision and strategy for the company’s brand portfolio
Identify new brand acquisition opportunities and discontinue underperforming brands
Collaborate with cross-functional teams to execute initiatives for market strength
Ensure gross margin, profitability, and sell-through targets are met across all brand lines
Guide the creation and execution of comprehensive marketing campaigns
Monitor brand performance and market position through analysis of sales data, trends, and competitor activities

Requirements

What you’ll need

Bachelor’s degree in marketing, Communications, Business Administration, or related field, or equivalent experience
10+ years’ experience with clear progression to senior leadership/management roles, leading and motivating, cross-functional, interdisciplinary teams to achieve strategic goals
Ability to create forward-thinking brand strategies and innovative campaigns that resonate with the target audience
Skill in using market research, customer insights, and data analytics to drive branding decisions that elevate visibility and grow customer reach
Strong understanding of digital marketing channels, social media platforms, and content marketing best practices
Experience managing multiple projects, timelines, and budgets to ensure effective brand execution within deadlines

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

brand managementmarket researchdata analyticsdigital marketingcontent marketingcampaign developmentprofitability analysissales data analysisstrategic planningproject management

Soft Skills

leadershipteam managementcross-functional collaborationstrategic thinkinginnovationrelationship managementcommunicationmotivational skillsanalytical skillsproblem-solving

Certifications

Bachelor’s degree in marketingBachelor’s degree in CommunicationsBachelor’s degree in Business Administration