Market Manager

VSP Vision Care

Marketing Manager at VSP Vision developing marketing strategies for customer segments. Leading initiatives to maximize business opportunities and enhance customer experience.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $63,000 - $108,675 per yearWebsite

About the role

Key responsibilities & impact

Initiate, develop, lead, and manage marketing strategies, positioning, initiatives, and programs in support of company objectives.
Develop marketing strategies for specific customer segments, working with partners such as sales and product development.
Measure results of marketing plans, including return on investment.
Identify segment expectations, needs, behaviors, and attitudes through primary and secondary research.
Develop and manage marketing and advertising campaigns.
Collaborate with communications managers to ensure positioning and promotion are aligned and effective.
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level.
Serve as a central resource for all brand-related information.
Educate business partners on brand-related issues and opportunities.
Establish goals and set targets to measure the success of programs for the market segment.
Work with communication managers to identify and direct what needs to be communicated in the market segment based on research, competitive positioning, and value propositions.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
4+ years of marketing experience, preferably customer-focused experience with specific market segment
4+ years of demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change
4+ years of advanced understanding of marketing concepts, theories, and practices
Proven ability to problem solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change
Proven analytical and problem-solving skills
Proven advanced presentation skills
Excellent written and verbal communication skills
Skill to effectively use a variety of communication mediums and customize content for targeted audiences
Ability to travel occasionally

Benefits

Comp & perks

Eligible bonuses and commissions
Health insurance
Drug-free workplace

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategiesprogram managementcustomer segmentationmarketing conceptsadvertising campaignsprimary researchsecondary researchreturn on investmentstrategic planninganalytical skills

Soft Skills

leadershipproblem-solvingproject managementcommunication skillspresentation skillsadaptabilitycollaborationinfluencinggoal settingeducational skills

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business