VPN.Express Inc.

Head of Localization

VPN.Express Inc.

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Build and lead a global ecosystem of localization and content partners, including translation agencies, creative agencies, influencers, and affiliates, to deliver authentic, market-ready content.
  • Develop a regionalized content strategy that adapts ExpressVPN’s brand story for different markets and cultures.
  • Identify and manage trusted in-market creators and agencies who can localize, transcreate, and promote content with cultural fluency.
  • Partner with the Affiliate and Influencer Marketing teams to localize creator campaigns and partnerships.
  • Ensure brand voice, tone, and values are consistently represented across all languages and regions.
  • Define and measure KPIs for localization speed, quality, and impact.
  • Work closely with Product, Engineering, and Design teams to ensure internationalization and local user experience are embedded in product releases.
  • Collaborate with Brand Marketing to adapt messaging, campaigns, and assets for cultural relevance.
  • Monitor and report on localization performance metrics (e.g., engagement, conversion, retention by language).
  • Stay ahead of emerging localization, AI translation, and cultural marketing trends.
  • Build internal awareness and appreciation of the power of localization to drive brand growth.

Requirements

  • 8+ years of experience in localization, international marketing, or global content strategy.
  • Proven success in building and managing global agency networks and localization vendors.
  • Strong existing contacts across global creative agencies, localization partners, influencers, and affiliates.
  • Experience leading localization for a consumer-facing SaaS or digital product (experience with driving localization for VPN brands is a big plus, but not mandatory)
  • Deep understanding of localization technology and global content operations.
  • Excellent stakeholder management and communication skills across time zones and cultures.
  • A strategic mindset with a hands-on approach — able to move from vision to execution quickly.
  • Passion for privacy, technology, and connecting with audiences around the world through authentic, local voices.
Benefits
  • Personal development opportunities
  • Flexible working hours

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
localizationinternational marketingglobal content strategylocalization technologycontent adaptationKPI measurementstakeholder managementcultural fluencytranscreationconsumer-facing SaaS
Soft skills
communicationstrategic mindsethands-on approachcollaborationleadershipcreativityadaptabilityrelationship managementcultural awarenessproblem-solving
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