VP, Workplace Marketing
Voya Financial
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Massachusetts, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $260,000 - $300,000 per year
Job Level
Lead
About the role
- As the Vice President of Workplace B2B Marketing, you will be responsible for leading the development and execution of strategic marketing strategies that are aligned with Workplace goals and objectives.
- Reporting directly to the Chief Marketing Officer, you will play a critical role in driving Voya’s land, expand, and deepen strategy and enhancing brand awareness through B2B channels.
- Leading a team of marketers, you will spearhead the transformation of our B2B marketing organization across the Workplace Solutions lines of business to drive measurable ROI, successful go-to-market planning and execution, and foster innovation in team building, processes, and leveraging marketing technology.
- Additionally, you will deliver top-line revenue growth and long-term results by translating business goals into prioritized marketing strategies and objectives, establishing meaningful metrics and KPIs, and driving detailed impact analyses with continuous improvement.
- You will also support Voya’s unique culture by attracting, retaining, and engaging a diverse and inclusive customer-centric workforce.
Requirements
- 15+ years of progressive experience in B2B or B2B2C marketing roles within the financial services, insurance, or related industries.
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience in a similar senior marketing role, preferably in the workplace solutions industry.
- Proven track record of success in developing and executing strategic marketing initiatives that drive business growth and achieve revenue targets.
- Strong understanding of the B2B sales cycle for the retirement, group benefits, benefit administration and retail businesses and experience collaborating with distribution to drive lead generation, conversion, retention, and deeper share of wallet.
- Knowledge of CX methodologies and frameworks that help put the customer first – e.g., customer journey mapping, persona development, primary customer research, CX metrics.
- Demonstrated success in developing and executing comprehensive marketing strategies that drive business growth and enhance brand awareness.
- In-depth knowledge of marketing principles, market research, and data analysis.
- Proficiency in digital marketing techniques, including SEO, SEM (Search Engine Marketing), ABM (Account Based Marketing), social media marketing, and content marketing, and in developing and deploying digital offerings and engagements.
- Excellent leadership skills with the ability to inspire and motivate cross-functional teams to achieve common goals and objectives.
- Strategic thinker with a data-driven mindset and the ability to translate market insights into actionable marketing strategies and initiatives.
- Exceptional communication skills with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
- Strong executive presence with excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations.
- Adept at operating in a matrixed environment, developing trusted partnerships, driving alignment, and delivering together.
- Strong problem-solving skills.
- Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and deadlines.
- Track record of innovation and customer-centric solution building
- Experience developing strategic vision for a function and prioritizing the critical needs required to lead and motivate a team to best-in-class delivery.
- Inclusive leadership and commitment to developing strong, diverse teams that meet business and customer needs. This includes strong change management and business transformation experience.
- Demonstrated success crafting brand, positioning, and marketing strategy that result in strong business impact across multiple businesses and product lines.
Benefits
- Health, dental, vision and life insurance plans
- 401(k) Savings plan – with generous company matching contributions (up to 6%)
- Voya Retirement Plan – employer paid cash balance retirement plan (4%)
- Tuition reimbursement up to $5,250/year
- Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
- Paid volunteer time — 40 hours per calendar year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingstrategic marketingdigital marketingSEOSEMABMcontent marketingmarket researchdata analysiscustomer journey mapping
Soft skills
leadershipstrategic thinkingcommunicationproblem-solvinginnovationchange managementteam buildingcustomer-centricitycross-functional collaborationexecutive presence
Certifications
Bachelor's degree in marketingBachelor's degree in business administration