Influencer Marketing Lead

Voy

Influencer Marketing Lead for VOY Weight Loss at FORMEL SKIN in Berlin. Responsible for executing influencer marketing strategies and building creator partnerships.

Posted 7/25/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing influencer marketing strategies, managing creator partnerships, and optimizing campaign performance to drive measurable business results. Proficient in analyzing data to inform decisions and ensure compliance while effectively communicating with stakeholders.

Highest-signal resume keywords

Influencer Marketing StrategyCreator PartnershipsCampaign Performance AnalysisRelationship ManagementFluent German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingSocial Media MarketingPerformance-Driven Campaign ManagementKPI Definition and AnalysisData-Driven Decision Making

Soft Skills

Excellent CommunicationStakeholder ManagementNegotiation SkillsEntrepreneurial MindsetRelationship Building

Industry Keywords

Consumer HealthDigital HealthBrand MessagingCampaign OptimizationSocial Media Trends

About the role

Key responsibilities & impact

Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives.
Identify, negotiate and manage relationships with creators, agencies and talent managers to establish long-term partnerships that drive awareness and customer acquisition.
Monitor campaign performance, define KPIs, analyze results and continuously optimize influencer investments to maximize ROI.
Plan and execute integrated influencer campaigns from briefing to reporting, ensuring excellent execution and consistent brand messaging.
Work closely with Brand, Performance Marketing, CRM, Creative and Medical teams to develop campaigns that resonate with our audience while remaining compliant.
Stay ahead of social media trends, emerging platforms and creator formats to continuously evolve our influencer strategy.

Requirements

What you’ll need

4+ years of experience in influencer marketing, creator partnerships or social media marketing, ideally in a fast-growing consumer or digital health company.
Strong commercial mindset with proven experience managing performance-driven influencer campaigns and delivering measurable business results.
Excellent relationship management skills, with experience negotiating partnerships and building long-term creator relationships.
Data-driven approach, with the ability to analyze campaign performance, derive insights and optimize based on KPIs.
Hands-on, entrepreneurial mindset, thriving in a fast-paced startup environment and taking ownership from strategy through execution.
Fluent German and English, with outstanding communication and stakeholder management skills.

Benefits

Comp & perks

28 days of vacation
NAVIT or Urban Sports Club membership
Employee discounts on our products
Professional development budget
Flexible working hours
Remote work allowance