CRM Lead

Voy

CRM Lead managing customer lifecycle and CRM strategy for FORMEL SKIN and VOY. Driving acquisition, retention, and lifetime value across multiple healthcare verticals.

Posted 6/11/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Own the CRM vision, strategy, and execution across FORMEL SKIN and VOY's health brands
Lead the development of customer lifecycle programs that drive acquisition, engagement, retention, reactivation, and customer lifetime value
Define and execute a best-in-class CRM and lifecycle marketing strategy
Own key CRM metrics including activation, retention, engagement, and customer lifetime value
Build, mentor, and scale a high-performing CRM team
Develop sophisticated segmentation, automation, and personalization strategies
Establish a rigorous testing culture across CRM channels
Partner closely with growth, product, medical, brand, data, and technology teams

Requirements

What you’ll need

5+ years of CRM, lifecycle marketing, retention, or growth experience
Proven track record of scaling CRM functions and driving measurable impact
Deep expertise in CRM and marketing automation platforms (e.g., Customer.io, Braze, Iterable, Salesforce Marketing Cloud, Klaviyo)
Strong analytical and commercial mindset
Experience leveraging tools such as Tableau, Looker, GA4, SQL
Exceptional stakeholder management skills
Fluent in German and English

Benefits

Comp & perks

28 days vacation
NAVIT or Urban Sports Club membership
Employee discounts on our products
Professional development budget
Flexible working hours
Remote work allowance

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRMlifecycle marketingretentiongrowthsegmentationautomationpersonalizationanalyticsSQLdata analysis

Soft Skills

leadershipmentoringstakeholder managementanalytical mindsetcommercial mindset