VP of Marketing

VOW for Girls

VP of Marketing leading marketing initiatives for VOW for Girls. Driving growth and engagement strategies while managing a small team of vendors in a remote working environment.

Posted 5/26/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Provide strategic guidance on all marketing and communications initiatives, aligning with VOW for Girls’ mission, revenue goals, and brand identity.
Develop and execute a growth marketing strategy that grows revenue and brand awareness by reaching new audiences.
Own the marketing tech stack and use analytics to provide actionable insights that improve donor acquisition and engagement.
Manage the marketing budget effectively, prioritizing high-impact growth opportunities and optimizing resourcing to maximize a nonprofit budget.
Pull and interpret data from market research, ad platforms, social platforms, and CRM tools to identify growth opportunities, optimize campaign performance, and pivot strategy in real-time - no analyst needed.
Translate complex data sets into clear, actionable growth strategies for the team and board to inform long-term organizational goals.
Design and execute A/B tests for email subject lines, landing pages, and social ad creative to maximize ROI.
Partner with the Operations team to build and maintain shared dashboards and reporting infrastructure that track marketing KPIs across campaigns, channels, and audiences.
Experience building segmented audience journeys that improve donor acquisition, engagement, retention, and overall lifetime value.
Drive VOW's lead-generation, nurture and email marketing strategy with an eye towards continuously improving CRM email segments and utilizing data sources to help inform segmentation strategy across email and other digital channels (e.g., paid, social media, etc.).
Direct the production of compelling content across formats — copywriting, email, social copy, graphics, and short-form video — relying on a small group of key vendors. The ability to create content yourself is a plus.
Plan the distribution of compelling content across various channels, ensuring brand consistency and impactful messaging.
Work closely with the fundraising team to create compelling donor communications and collateral.
Maintain brand standards and guidelines to ensure consistent brand messaging across all platforms.
Act as a key point of contact for internal and external stakeholders, communicating updates and progress on marketing and communications initiatives.

Requirements

What you’ll need

10+ years of experience in marketing and communications, with a focus on growth in nonprofit organizations, startups, social impact, or social entrepreneurship.
Demonstrated experience testing growth strategies with new audiences and designing experiments to drive continuous learning.
Proven track record of developing and executing go-to-market strategies that drive growth.
Experience optimizing websites and content for SEO and emerging AI-driven search experiences, including keyword strategy, content structuring, and discoverability best practices.
Familiarity with AI-enabled marketing workflows and automation tools (e.g. Hubspot, Lovable, Claude, Jasper, Canva, Adobe Express, Asana, ChatGPT, etc.) that improve efficiency, audience insights, and rapid, on-brand content production at scale.
Experience managing agency partners and budgets.
Hands-on experience building and maintaining marketing dashboards and reports - not just interpreting data handed to you, but pulling, cleaning, and structuring it.
Proficiency with current tech stack or similar tools, including Salesforce, MailChimp, Webflow, Zapier, Classy, Sendible, as well as Google Analytics, Meta Ads Manager, and reporting tools such as Looker Studio or similar.
Passion for VOW for Girls’ mission and commitment to gender equality.
Ability to work independently and collaboratively in an asynchronous, remote environment.
Willingness to travel occasionally for in-person team gatherings.

Benefits

Comp & perks

Generous and flexible PTO in addition to 13 paid holidays, as well as personal and sick leave.
100% medical, dental, and vision benefits for employees and 70% for family.
401(k) match of 1% that vests immediately.
12 weeks paid parental leave (available after 6 months of employment).
Home office setup stipend.
Funding for professional development opportunities.
The ability to work from wherever in the U.S. is best for you.
Regular in-person gatherings of the full VOW team.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketing strategyA/B testingSEO optimizationdata analysiscontent creationdonor acquisitionemail marketingcampaign performance optimizationaudience segmentationgo-to-market strategy

Soft Skills

strategic guidancecommunicationcollaborationbudget managementproblem-solvingleadershipadaptabilitycreativitystakeholder engagementindependent work