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Director of US Channel – VAR Partnerships, API, CPaaS
VonageDirector of US Channel & VAR Partnerships for Vonage, architecting and scaling a new Value Added Reseller ecosystem. Focus on US VARs, transitioning to a high-velocity revenue model.
Tech Stack
Tools & technologiesAWSCloud
About the role
Key responsibilities & impact- Design the Blueprint: Build the global operational framework for Vonage’s high-velocity VAR program, including tiered incentive models, margin/discount structures, and strict rules of engagement to eliminate channel conflict with existing enterprise and telco teams.
- Productize the API Portfolio: Collaborate with Product and Marketing to package Vonage’s 3 core API frameworks into repeatable, "SKU-ified" offerings that VARs can independently quote, position, deploy and commercialize.
- Infrastructure Automation: Partner with revenue operations to optimize automation platforms (e.g., Salesforce PRM) for seamless click-through onboarding, self-service technical enablement, and automated deal registration.
- Targeted Recruitment: Identify, profile, and recruit high-volume regional VARs, boutique system integrators, and managed service providers (MSPs) who already wrap services around major cloud ecosystems (AWS, Salesforce, Microsoft).
- Drive Activation (TTFD): Own the "Time-to-First-Deal" metric. Build "Campaign-in-a-Box" enablement toolkits to ensure newly onboarded VARs register and close their first mid-market transaction within 60–90 days.
- Geographic Pilot Ownership: Execute an initial, ring-fenced regional pilot to validate unit economics, tracking volume velocity and partner activation rates before scaling the framework globally (from Silicon Valley to Singapore).
- Build the Channel Team: Once we have proven the model, there is an expectation that you will recruit, lead, and mentor a specialized pod of Channel Account Managers (CAMs) dedicated strictly to programmatic, high-volume reseller portfolios.
- Data-Driven Reporting: Establish channel dashboards to monitor recruitment funnels, pipeline velocity, transaction frequency, and programmatic MDF ROI for executive leadership.
Requirements
What you’ll need- 8+ years of partnership, channel management, or business development experience within the CPaaS, SaaS, Cloud, or API sectors.
- A proven "Builder" who has successfully designed and launched a 1-to-many VAR, MSP, or distributor channel from scratch, rather than just managing an inherited ecosystem.
- Deep comfort with API business models and communications technology. Experience selling CPaaS, identity/fraud prevention solutions, or programmable video/voice is highly desirable.
- Direct experience implementing or optimizing Partner Relationship Management (PRM) platforms and defining automated deal-registration workflows.
- Experience working within distributed teams across multiple geographies.
- Bachelor’s degree in Business, International Relations, History & Politics, Computer Science, or a related field (or equivalent practical experience).
Benefits
Comp & perks- Company Bonus or Commission Structure (depending on the role)
- Medical, Dental, and Vision Coverage Options
- 401(k) Savings Plan
- Company-Paid Basic Life and AD&D Insurance
- Short-Term Disability (STD)
- Long-Term Disability (LTD)
- Maternity/Parental Leave
- Flexible Spending Accounts (FSA)
- Health Savings Account (HSA)
- Employee Support Program (EAP)
- Voluntary Supplemental Insurance
- Lifestyle Benefits
- Volunteer Time Off (VTO)
- Tuition Reimbursement - available for select positions; full details will be shared during the interview process
ATS Keywords
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Hard Skills & Tools
API business modelsPartner Relationship Management (PRM)automation platformsdata-driven reportingchannel managementbusiness developmentprogrammatic MDF ROItransaction frequencymargin structuresdiscount structures
Soft Skills
leadershipmentoringcollaborationrecruitmentorganizational skillscommunicationdata analysisproblem-solvingstrategic thinkingadaptability