Marketing Data Scientist
Vonage
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Liaise with the data warehousing team to define and activate data set requirements.
- Collaborate with data engineers to automate data collection and cleaning from various sources, including new ones.
- Identify and correct data irregularities.
- Synthesize disparate data sets to focus on predictive insights and repeatable success.
- Build and deploy predictive models to inform growth strategies.
- Apply machine learning models to anticipate consumer behavior.
- Inform Marketing Mix Models (MMM) to reallocate budget for higher ROI.
- Influence change across the organization by translating complex model outputs into 'business-speak'.
Requirements
- Proven experience in building, deploying, and monitoring predictive models to inform growth strategies and revenue optimization.
- Deep expertise in using machine learning techniques to anticipate and model complex consumer behavior and journey analysis.
- Familiarity with informing and leveraging Marketing Mix Models (MMM) to reallocate marketing budgets for higher ROI
- Advanced proficiency in data manipulation and modeling languages (e.g., Python, R, SQL).
- Proficiency with data visualization tools (Tableau, Power BI or similar)
- Min 8+ years of related experience
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
predictive modelingmachine learningdata manipulationdata modelingPythonRSQL
Soft skills
collaborationcommunicationinfluenceproblem-solving