Vonage

Strategic Partnerships Marketing Manager

Vonage

full-time

Posted on:

Location Type: Hybrid

Location: Wrocław • 🇵🇱 Poland

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Job Level

Mid-LevelSenior

About the role

  • Own the end-to-end execution of Account-Based Marketing (ABM) ensuring alignment with the overarching GTM strategy for our Strategic Alliance Partners.
  • Manage highly segmented, personalized campaigns designed for specific verticals, ensuring messaging resonates with industry-specific pain points.
  • Be the primary operator of the marketing technology stack (e.g., 6 Sense, Salesforce), managing list segmentation, nurturing programs etc.
  • Monitor and analyze campaign outcomes, providing detailed performance reports. Utilize insights to optimize content strategy, and overall campaign effectiveness.
  • Serve as the primary Demand Gen point-of-contact for Sales and Partner Management teams to coordinate campaign timing, define target account lists, and ensure proper follow-up on generated leads.
  • Collaborate closely with the Events Coordinator to develop effective pre-, during-, and post-event nurture tracks and follow-up campaigns that convert event attendees into qualified pipeline.
  • Work with Product Marketing/Comms/Brand to ensure the right messaging and assets are delivered to the right program.
  • Establish and maintain closed-loop reporting in the CRM to accurately measure and report on key metrics: campaign performance, pipeline contribution, and Marketing ROI (Return on Investment).
  • Document and standardize successful campaign processes to create clear, repeatable Demand Gen Playbooks for ABM, vertical launches, and partner activations, enabling future scale.

Requirements

  • Proven, hands-on expertise in setting up, running, and optimizing multi-channel ABM campaigns
  • A track record of success in B2B tech/SaaS marketing where the sales cycle is complex and requires targeted, high-touch engagement.
  • Strong data analysis skills and direct experience building marketing performance dashboards in a CRM (e.g., Salesforce) or BI tool.
  • A proactive, autonomous work style with the ability to operate independently
  • Exceptional communication and collaboration skills to work effectively within cross-functional teams.
Benefits
  • Kafeteria (multisport)
  • Private Medical Healthcare
  • Group Life Insurance
  • Unlimited Discretionary Time Off
  • Flexible working hours
  • Remote work with occasional meetings in Wrocław office
  • Reimbursement for the cost of learning (trainings, postgraduate studies etc.)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Account-Based Marketingmulti-channel campaignsdata analysismarketing performance dashboardscampaign optimizationlist segmentationnurturing programsclosed-loop reportingDemand Gen Playbookspipeline contribution
Soft skills
proactive work styleautonomous operationexceptional communicationcollaborationcross-functional teamwork