CRM Specialist — ABM, Lifecycle, Community, Demand Generation

VOLL

CRM Specialist leading customer relationship and demand generation strategies for VOLL. Focused on nurturing long-term relationships and business growth through strategic initiatives.

Posted 6/12/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own VOLL's relationship strategy across the entire lead and customer journey.
Map communication opportunities at every stage of the funnel, from first contact to account expansion.
Build nurturing strategies aligned with demand generation and growth objectives.
Develop segmented journeys for different company profiles, decision-makers, and buying stages.
Lead ABM initiatives for Enterprise and Key Accounts.
Develop personalized relationship plans for strategic audiences.
Partner with Sales to increase engagement and conversion of target accounts.
Create initiatives that strengthen VOLL's connection with key market decision-makers.
Develop initiatives that foster a sense of community among customers, prospects, and partners.
Support the design and evolution of VOLL's bespoke relationship programs.
Create actions that drive ongoing engagement and opportunity generation.
Connect content, events, product, and relationship efforts into a unified community strategy.
Own the editorial strategy for VOLL's newsletters.
Create email marketing campaigns focused on demand generation, relationship building, and brand strengthening.
Develop relevant narratives for different audiences and journey stages.
Monitor results and continuously improve communication channel performance.
Track engagement, relationship, and demand generation KPIs.
Identify opportunities for segmentation, personalization, and growth.
Work data-driven while maintaining a strong strategic business perspective.
Bring benchmarks, trends, and new approaches to strengthen VOLL's CRM strategy.

Requirements

What you’ll need

Degree in Marketing, Communications, or related fields.
Proven experience in CRM, Lifecycle Marketing, Demand Generation, and ABM.
Strong strategic business perspective and customer journey understanding.
Excellent written communication and ability to craft relevant narratives.
Experience with email marketing campaigns and relationship programs.
Ability to connect brand, content, sales, and product into an integrated strategy.
Analytical, organized, and results-oriented profile.
Ownership mindset and autonomy to lead strategic projects.
Desired differentiators:
Experience with ABM in B2B companies.
Experience with communities, relationship programs, or customer marketing.
Knowledge of demand generation for complex and Enterprise sales cycles.
Experience in SaaS and technology companies.
Familiarity with HubSpot, Salesforce, or similar platforms (strategic, not operational).

Benefits

Comp & perks

Meal/food allowance on Flash card
Medical and dental plans with no co-pay
Remote work allowance on Flash card
Total Pass
Group life insurance
Mental health support through Voll Care
Education assistance via Voll Education
6-month maternity leave
20-day paternity leave (Parental leave policy equally applicable to same-sex couples)
Vacation entitlement starting after 6 months
Day off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMLifecycle MarketingDemand GenerationAccount-Based Marketing (ABM)Email MarketingSegmentationPersonalizationKPI TrackingCommunity StrategyNarrative Development

Soft Skills

Strategic Business PerspectiveWritten CommunicationAnalytical SkillsOrganizational SkillsResults-OrientedOwnership MindsetAutonomyRelationship BuildingEngagement StrategiesCustomer Journey Understanding