Volkswagen Group Services - South America

Senior Product Marketing Analyst – Promotions & Events

Volkswagen Group Services - South America

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Seeking a professional to work within the Product Marketing team focused on creating memorable experiences through events and promotional activities that delight customers, engage internal audiences and strengthen connections with the Dealer Network.
  • Work with a strategic vision in national and international markets, promoting products and services and positioning the brand as a reference in innovation, proximity and excellence in market relations.
  • Develop and implement product launches, creating impactful experiences that reinforce the brand’s differentiators.
  • Plan and execute events and promotional activities for all internal areas of the company, ensuring alignment with the brand’s strategic objectives.
  • Coordinate the Factory Visit Program, ensuring a delightful and memorable journey for visitors.
  • Lead all event phases — from briefing to results evaluation — ensuring quality, innovation and operational excellence.
  • Attend on-site to oversee setup, execution and teardown stages of events, ensuring compliance with quality, safety and brand identity standards.
  • Manage promotional agencies and vendors, ensuring deliveries that exceed expectations and comply with brand standards.
  • Manage suppliers, contracts, budgets and schedules, ensuring excellence in delivery and timely execution.
  • Oversee event and promotional budgets, optimizing resources and ensuring the best return on investment.
  • Research trends and propose participation in new events, keeping the calendar updated and aligned with company strategy.
  • Develop strategies for participation in trade shows and business events, evaluating the best format of presence according to each audience and segment.
  • Establish and strengthen relationships with industry associations and strategic partners.
  • Create differentiated and innovative promotional activations that generate positive impact and reinforce brand positioning.
  • Monitor and analyze KPIs and performance metrics for events and promotional activities, proposing continuous improvements.
  • Produce and manage promotional merchandise in accordance with the brand guide, meeting area demands with creativity and consistency.

Requirements

  • Bachelor’s degree in Marketing, Communications, Advertising or related field
  • Experience in events, project management and budget management
  • Advanced Microsoft Office skills
  • Advanced English for communication with teams in other countries
  • Leadership: resilient, able to build strong interpersonal relationships at different levels of the organization and motivate people
  • Customer focus: identify, understand and anticipate customer needs in order to implement solutions that add value
  • Strategic vision: carry out activities focused on the area’s objectives, considering their impact on business results
  • Entrepreneurship: demonstrate a sense of ownership, creating opportunities to improve productivity
  • Communication: communicate clearly and objectively, adapt communication style to be understood and to understand others
  • Negotiation: evaluate risks and opportunities to secure partnerships that enable activities, demonstrating persuasive and convincing skills in a consistent and confident manner
  • Teamwork: engage peers, leverage contributions and actively cooperate to achieve team results
  • Innovation and creativity: propose alternatives and promote changes focused on optimizing processes, programs and products
Benefits
  • Food Allowance
  • Meal Voucher
  • SulAmérica Health Insurance
  • SulAmérica Dental Insurance
  • Life Insurance
  • Childcare Assistance
  • Wellness Program (Wellhub/Gympass, Conexa and Psicologia Viva)
  • Private Pension Plan
  • Profit Sharing (PLR)
  • Partnerships for pharmacy discounts
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event managementproject managementbudget managementKPI monitoringpromotional activationsproduct launchesmarket analysisstrategic planningpromotional merchandise managementtrend research
Soft Skills
leadershipcustomer focusstrategic visionentrepreneurshipcommunicationnegotiationteamworkinnovationcreativityinterpersonal relationships
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Advertising