Volkswagen Group Australia

CRM and Digital Manager

Volkswagen Group Australia

full-time

Posted on:

Location Type: Hybrid

Location: Zetland • Australia

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About the role

  • Own the end-to-end strategy, roadmap and operational performance of Salesforce and key Digital platforms.
  • Act as a single point of accountability, balancing brand requirements, Group strategy, cost optimisation and data governance.
  • Partner with stakeholders to define short- and long-term CRM and Digital priorities, with a strong focus on automotive processes across Marketing, Sales and Aftersales.
  • Develop and maintain a clear CRM and Digital roadmap aligned to Group, brand and global strategies.
  • Prioritise CRM and Digital initiatives across brands through planning sessions and governance forums.
  • Lead the delivery of strategic CRM and Digital initiatives from initiation through to implementation and optimisation.
  • Drive integration across CRM, Digital retail, wholesale and related systems to enhance customer experience and data capability.
  • Ensure platform security, data privacy, compliance and ongoing maturity through governance controls.
  • Manage technology partners, vendors and Salesforce relationships, including performance, licensing and renewals.
  • Drive CRM and Digital adoption across VGA and dealership networks.
  • Own budget planning, forecasting and cost optimisation across platforms, licences and partners.
  • Work across a modern Digital and CRM ecosystem, including Salesforce, Braze, Marketo, SFMC, Amplitude and Iterable, within a team that embraces AI-enabled capabilities.

Requirements

  • Tertiary qualification in Business, Information Systems or Technology.
  • Salesforce and project management certifications (preferred).
  • 5+ years’ experience in CRM strategy, delivery and optimisation.
  • Experience across Salesforce Sales, Service, Marketing and Communities Clouds.
  • Strong background leading Sales and Marketing technology initiatives.
  • Automotive process experience across Marketing, Sales and Aftersales, including lead, campaign and case management.
  • Experience leading Digital platforms in complex, multi-brand or matrixed environments.
  • Proven stakeholder, vendor and people leadership capability.
  • Strong communication and advisory skills.
Benefits
  • A culture of continuous learning , growth and development.
  • Access to LinkedIn Learning and personal development opportunities which is why o ver 36 % of our vacancies are filled by internal candidates !
  • Flexible working arrangements with our hybrid wor k model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia
  • Additional leav e including VGA Day paid leave day , birthday leave and paid parental leave of up to 20 weeks
  • Annual fitness and wellbeing subsidy towards a facility of your choice
  • Access to the VGA Car Lease Program
  • Discounts on Audi, Cupra, Skoda and Volkswagen car purchases
  • Free entry to Dubbo and Taronga Z oo for you and your family
  • Work in an award winning state of the art newly refurbished building recognised by Master B uilders Association Australia – our offices includ e onsite parking and a convenient location with close proximity to a train station
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategydata governancebudget planningforecastingSalesforceproject managementdigital initiativesdata privacycomplianceoptimisation
Soft Skills
stakeholder managementvendor managementpeople leadershipcommunicationadvisory skills
Certifications
Salesforce certificationproject management certification