Senior Communications Specialist
ChildFund Uganda
Brand and Retail Communications Specialist
Volkswagen Group Australia
full-time
Posted on:
Location Type: Hybrid
Location: Sydney • 🇦🇺 Australia
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Implement the model strategy for pillar and niche models within the Volkswagen Passenger Vehicles portfolio.
- Manage end-to-end brand communications for all models, ensuring clear audience definition, lifecycle management, and CI compliance.
- Brief and manage photo shoots to ensure model content is available for advertising and retail materials.
- Monitor and optimise campaign performance against KPIs and business objectives.
- Support the delivery of the national retail strategy and quarterly retail campaigns, including dealer marketing support.
- Manage campaign briefing, implementation, and post-campaign performance analysis.
- Ensure marketing materials such as POS, brochures, and website content are up to date and aligned to brand standards.
- Monitor the Always-On Programmatic strategy to maintain continuous in-market digital and social activity.
- Collaborate with media agencies to implement test-and-learn practices and optimise budget efficiency.
- Communicate model strategies across internal departments including Sales, Product, and PR.
- Build strong relationships with the dealer network to support campaign communication and gather feedback.
- Draft and distribute marketing bulletins, and ensure all assets are current on dealer platforms and Sesimi.
- Provide regular updates on market, brand, and campaign performance to the Head of Marketing.
- Contribute to the development of annual budgets and monitor campaign expenditure to ensure cost efficiency.
- Manage agency relationships across creative, media, and key suppliers, ensuring scope and service levels are met.
Requirements
- Tertiary qualification in Marketing (mandatory).
- Minimum 5 years’ experience in marketing communications, ideally within automotive or consumer goods industries.
- Strong understanding of advertising, media planning, digital, and retail marketing.
- Proven experience developing integrated multi-channel campaigns across brand and retail.
- Excellent project management, time management, and stakeholder coordination skills.
- Strong financial acumen with experience in budget management and reporting.
- High attention to detail, with a proactive, problem-solving approach.
Benefits
- A culture of continuous learning, growth and development.
- You will receive access to LinkedIn Learning and personal development opportunities which is why over 36% of our vacancies are filled by internal candidates!
- Flexible working arrangements with our hybrid work model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia.
- Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks.
- Annual fitness and wellbeing subsidy towards a facility of your choice.
- Access to the VGA Car Lease Program.
- Discounts on Audi, Cupra, Skoda and Volkswagen car purchases.
- Free entry to Dubbo and Taronga Zoo for you and your family.
- Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing communicationscampaign performance analysisdigital marketingmedia planningbudget managementintegrated multi-channel campaignslifecycle managementaudience definitionadvertisingretail marketing
Soft skills
project managementtime managementstakeholder coordinationattention to detailproblem-solvingcommunicationrelationship buildingcollaborationproactive approachfinancial acumen
Certifications
tertiary qualification in Marketing